• About Us
  • Advertise with Us
  • Contact Us
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
  • About Us
  • Advertise with Us
  • Contact Us
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
NZBusiness Magazine

Type and hit Enter to search

Linkedin Facebook Instagram Youtube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
NZBusiness Magazine
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
News

High growth startup poised for global expansion

New Zealand online accountancy service, Beany, has rebranded and launched a new beany.com platform as part of a global expansion programme.

Glenn Baker
Glenn Baker
February 1, 2016 2 Mins Read
394
A New Zealand online accountancy service, Beany, has rebranded and launched a new beany.com platform as part of a global expansion programme.
Beany uses cloud technology to process business financial statements, GST and tax returns and other traditional accountancy functions in a ‘virtual’ environment.
“We created Beany because we saw a growing need for small businesses and contractors to interact more efficiently with their accountants. We wanted to create real value for New Zealand enterprise,” says Founder and CEO, Sue de Bievre.
“The old accounting model of stuffy boardroom meetings and large bills is no longer relevant to the way small business owners are running their businesses and their lives,” says Sue.  “Our model of fixed fees for a full service is definitely attractive for business owners who had been searching for an accountant who works the same way they do.”
Beany’s growth has been rapid since launching in 2014, and was boosted by an Enterprise Angel investment of $0.5m in mid-2015. 
“We tripled our client base in 2015,” says Sue, “and have just rebranded and rebuilt our online shopfront in anticipation of launching offshore.  We have used this opportunity to switch to a dot com domain and improve our security, as well as fine-tuning the user interface to ensure we’re ready for a wider customer base.” 
The Beany service was recognised as a Finalist in the Auckland Chamber of Commerce Business ‘Innovation’ Awards in 2014 and has received development funding from Callaghan Institute.
“By using technology and all the efficiencies it provides, we have removed all unnecessary overhead costs and can therefore offer affordable fixed price accounting services,” says Sue.  “Our business is structured to empower clients to engage with us on their terms. It’s a refreshing take on a traditionally staid model.”

Share Article

Glenn Baker
Follow Me Written By

Glenn Baker

Glenn is a professional writer/editor with 50-plus years’ experience across radio, television and magazine publishing.

Other Articles

754101-350479-34
Previous

Shaping the Future – Revolutionising Resource Use

Gavin Kain
Next

Economic optimism attracts international architecture practice

Next
Gavin Kain
February 1, 2016

Economic optimism attracts international architecture practice

Previous
January 29, 2016

Shaping the Future – Revolutionising Resource Use

754101-350479-34

Subscribe to our newsletter

NZBusiness Digital Issue – March 2025

READ MORE

The Latest

From redundancy to resilience

May 16, 2025

Episode 16: Bryce Marsden on sustainable impact through education, youth and environment

May 15, 2025

The high cost of leadership neglect

May 14, 2025

Why making Auckland a Tech Hub makes sense

May 14, 2025

Is AI making us happier? Why some Kiwi leaders would trade coffee for Generative AI

May 13, 2025

Step back to move forward – how Kiwi business owners can unlock growth

May 12, 2025

Most Popular

NZBusiness Digital Issue – June 2024
Understanding AI
Navigating economic headwinds: Insights for SME owners
How much AI data is generated every 60 seconds? New report reveals global AI use
Nourishing success: Sam Bridgewater on his entrepreneurship journey with The Pure Food Co

Related Posts

Final speaker lineup announced for Ignite ‘25 Growth Summit

April 30, 2025

New data reveals why Kiwi SMEs are borrowing

April 28, 2025
Lilah McDonald WaterUs

Teenage social entrepreneur on a mission to install 100 drinking fountains

April 24, 2025

SME confidence climbs as economic outlook turns positive, survey

April 14, 2025
NZBusiness Magazine

New Zealand’s leading source for business news, training guides and opinion from small businesses to multi-national corporations.

© Pure 360 Limited.
All Rights Reserved.

Quick Links

  • Advertise with us
  • Magazine issues
  • About us
  • Contact us
  • Privacy policy
  • Sitemap

Categories

  • News
  • Entrepreneurship
  • Growth
  • Finance
  • Education & Development
  • Marketing
  • Technology
  • Sustainability

Follow Us

LinkedIn
Facebook
Instagram
YouTube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability