Kaz Staples recognised for contribution to food industry

The pure delish team were proud to hear that founder and MD, Kaz Staples was recognised in the New Years Honour’s List for her service to the food industry. 

Kaz has tirelessly poured her heart and soul into building pure delish from a small seasonal festive cake business in 1997 through to the flourishing enterprise it is today, employing around 30 staff and handmaking their range of super-premium cereals, snack bars, biscuits/bites and slabs.  
While pure delish has undergone substantial growth over the past decade, what hasn’t changed is Kaz’s determination to ensure the business holds true to its core values – operating the business with integrity, looking after the health and well-being of staff, leading innovation and pushing the boundaries in their chosen categories.  
Premiumisation of categories virtually didn’t exist in supermarkets 10 years ago. Kaz has been very passionate and worked hard to change the mindset of supermarkets so consumers are able to purchase better quality, super-premium products in their local store.  
This has slowly led to more premium products being found across a range of supermarket categories, something Kaz is very proud of. 
“It hasn’t been easy, but it’s been very satisfying to see growth and change on the supermarket shelves,” says Kaz. “To see what is now available in a category that previously didn’t exist.” 
“It has been an incredible journey so far with a lot of amazing people who have come along for the ride and played a huge part in growing the business to where it is today.”   

https://dpmc.govt.nz/publications/new-year-honours-list-2019