• About Us
  • Advertise with Us
  • Contact Us
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
  • About Us
  • Advertise with Us
  • Contact Us
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
NZBusiness Magazine

Type and hit Enter to search

Linkedin Facebook Instagram Youtube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
NZBusiness Magazine
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
News

Kevin Roberts now chairman of My Food Bag

Business leader and innovator Kevin Roberts has been appointed Chairman of fast-growing home delivery service My Food Bag,

Glenn Baker
Glenn Baker
March 8, 2015 2 Mins Read
374

Business leader and innovator Kevin Roberts has been appointed chairman of My Food Bag. Roberts is executive chairman of Saatchi & Saatchi Worldwide, where he was CEO Worldwide from 1997 to 2014. His extensive international business career includes leadership, marketing and Board roles at PepsiCo, Gillette, Procter & Gamble, Lion Nathan and Spark.

My Food Bag is part of the rapidly-growing global just-in-time food delivery service sector, and of a wider transformational movement occurring around how food is produced and distributed that is attracting significant global investment. The company delivers quality, free range ingredients, together with nutritious seasonal recipes on a weekly basis. The service launched in Auckland, New Zealand in 2013, and its farm-to-plate approach has rapidly expanded, now attracting approximately 15,000 customers in New Zealand. Sydney and Melbourne markets are now being served as My Food Bag expands into Australia. Company revenues have grown to over NZ$40 million annually, in less than two years.

My Food Bag is the brainchild of 2013 EY Young Entrepreneur of the Year (NZ) Cecilia Robinson (CEO), dietitian and nutritionist Nadia Lim (Head Chef) and prominent business leader Theresa Gattung.
“At this threshold moment of expansion we’re excited to welcome Kevin as Chairman,” said Theresa Gattung. “Kevin’s acumen in global business, brand-building and the food industry itself bring a formidable leadership gear as we go to the next level in this fast-expanding category.”

Roberts, who has also become an investor in My Food Bag, provides regular counsel to food companies in the UK and USA. “I love My Food Bag’s customer-first model and am stoked to be on board,” he says. “The winners in food will be those companies who deliver delicious taste, health, inspiration, value and convenience all in the same package. The MFB crew is smack bang in the sweet spot. This is an up-and-running high-growth business delivering real profits. I’ll be working with the MFB team to strengthen the offering and help bring more magic and fun to tables throughout New Zealand and Australia.” 

Roberts says that while there are various models in the category worldwide, My Food Bag takes to market the insight that people want to be hands-on in preparing quality food without the hassle of shopping for ingredients or knowing recipes themselves. “This is a sophisticated, uplifting experience for customers that takes the stress out of weekday meals, blending free range and fresh local produce with a home delivery service – and all the pleasure of cooking.”

Share Article

Glenn Baker
Follow Me Written By

Glenn Baker

Glenn is a professional writer/editor with 50-plus years’ experience across radio, television and magazine publishing.

Other Articles

Previous

Westpac Auckland Business Awards 2015 Launch Events

SellShed
Next

Kiwi tech start-up to crowdfund expansion

Next
SellShed
March 8, 2015

Kiwi tech start-up to crowdfund expansion

Previous
March 5, 2015

Westpac Auckland Business Awards 2015 Launch Events

Subscribe to our newsletter

NZBusiness Digital Issue – March 2025

READ MORE

The Latest

The big AI learning curve: Here’s where business owners can start

May 20, 2025

From redundancy to resilience

May 16, 2025

Episode 16: Bryce Marsden on sustainable impact through education, youth and environment

May 15, 2025

The high cost of leadership neglect

May 14, 2025

Why making Auckland a Tech Hub makes sense

May 14, 2025

Is AI making us happier? Why some Kiwi leaders would trade coffee for Generative AI

May 13, 2025

Most Popular

NZBusiness Digital Issue – June 2024
Understanding AI
Navigating economic headwinds: Insights for SME owners
How much AI data is generated every 60 seconds? New report reveals global AI use
Nourishing success: Sam Bridgewater on his entrepreneurship journey with The Pure Food Co

Related Posts

Final speaker lineup announced for Ignite ‘25 Growth Summit

April 30, 2025

New data reveals why Kiwi SMEs are borrowing

April 28, 2025
Lilah McDonald WaterUs

Teenage social entrepreneur on a mission to install 100 drinking fountains

April 24, 2025

SME confidence climbs as economic outlook turns positive, survey

April 14, 2025
NZBusiness Magazine

New Zealand’s leading source for business news, training guides and opinion from small businesses to multi-national corporations.

© Pure 360 Limited.
All Rights Reserved.

Quick Links

  • Advertise with us
  • Magazine issues
  • About us
  • Contact us
  • Privacy policy
  • Sitemap

Categories

  • News
  • Entrepreneurship
  • Growth
  • Finance
  • Education & Development
  • Marketing
  • Technology
  • Sustainability

Follow Us

LinkedIn
Facebook
Instagram
YouTube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability