• About Us
  • Advertise with Us
  • Contact Us
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
  • About Us
  • Advertise with Us
  • Contact Us
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
NZBusiness Magazine

Type and hit Enter to search

Linkedin Facebook Instagram Youtube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
NZBusiness Magazine
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
News

Kiwis utilise love of Facebook to find a job

Social media networks have become an indispensable tool to tap the right talent.

Glenn Baker
Glenn Baker
March 15, 2015 2 Mins Read
497
New research from recruitment and HR services provider, Randstad, suggests employers may need to reconsider the tools they use to attract and recruit staff, with 40% of working age New Zealand job seekers using social media networks to find work.
The annual Randstad Award employer branding research, which for the first time since its inception asked Kiwis if they use social media networks to find a job, reveals Kiwis are more likely to turn to Facebook than professional networking site LinkedIn.  When asked, 63% of respondents said they would use Facebook to look for a new job, while 43% said they would use LinkedIn.
Country Manger of Randstad New Zealand, Brien Keegan, speaking ahead of the company’s annual Randstad Award on March 19, says this research is a timely reminder to employees of the need to remain up-to-date with changing trends within the labour market.
“A company’s most important asset is their staff and insights provided by the Randstad Award employer branding research enables employers to understand where they should focus their efforts when trying to hire new talent.
“In New Zealand’s tight labour market the ability to attract, inspire and retain a team of talented and skilled individuals will give a company a competitive edge.”
The Randstad research, which globally captures the perceptions of 225,000 potential job seekers from 23 countries, including Australia, United Kingdom, United States of America and China, found that on average 49% of job seekers worldwide use social media networks. Job seekers in Hungary used social media the most at 75%, compared to those in Japan (26%), who use social media networks the least.  
New Zealand jobseekers are more likely to use social media than their Australian counterparts, of whom only 34% say they use social media networks to look for a job.  
Keegan says he’s not surprised by the findings of the research, which polled more than 7,900 working age New Zealanders.  
“Social media is gradually permeating every aspect of our lives, so it is only natural that New Zealanders are increasingly using social media when looking for a job.”
“Through our interaction with job seekers we had anecdotal evidence to show that people were increasingly using Facebook and LinkedIn, so we were eager to accurately measure the extent of the use of social media in this year’s Randstad Award employer branding research.”
The research, which polled potential employees aged between 18 and 65 years, found those with a master or higher degree were more likely to use LinkedIn when looking for a job.
Five years since the first Randstad employer survey was undertaken, the most important criteria for New Zealanders when choosing an employer continues to be salary and employee benefits, according to 21% of respondents.  This was followed by pleasant working atmosphere (10%), good work-life balance (10%), long-term job security (12%) and interesting job content (11%).

Share Article

Glenn Baker
Follow Me Written By

Glenn Baker

Glenn is a professional writer/editor with 50-plus years’ experience across radio, television and magazine publishing.

Other Articles

Seed_0
Previous

Seeds of change

Next

Collaborative workplaces boost start-ups

Next
March 15, 2015

Collaborative workplaces boost start-ups

Previous
March 12, 2015

Seeds of change

Seed_0

Subscribe to our newsletter

NZBusiness Digital Issue – March 2025

READ MORE

The Latest

From redundancy to resilience

May 16, 2025

Episode 16: Bryce Marsden on sustainable impact through education, youth and environment

May 15, 2025

The high cost of leadership neglect

May 14, 2025

Why making Auckland a Tech Hub makes sense

May 14, 2025

Is AI making us happier? Why some Kiwi leaders would trade coffee for Generative AI

May 13, 2025

Step back to move forward – how Kiwi business owners can unlock growth

May 12, 2025

Most Popular

NZBusiness Digital Issue – June 2024
Understanding AI
Navigating economic headwinds: Insights for SME owners
How much AI data is generated every 60 seconds? New report reveals global AI use
Nourishing success: Sam Bridgewater on his entrepreneurship journey with The Pure Food Co

Related Posts

Final speaker lineup announced for Ignite ‘25 Growth Summit

April 30, 2025

New data reveals why Kiwi SMEs are borrowing

April 28, 2025
Lilah McDonald WaterUs

Teenage social entrepreneur on a mission to install 100 drinking fountains

April 24, 2025

SME confidence climbs as economic outlook turns positive, survey

April 14, 2025
NZBusiness Magazine

New Zealand’s leading source for business news, training guides and opinion from small businesses to multi-national corporations.

© Pure 360 Limited.
All Rights Reserved.

Quick Links

  • Advertise with us
  • Magazine issues
  • About us
  • Contact us
  • Privacy policy
  • Sitemap

Categories

  • News
  • Entrepreneurship
  • Growth
  • Finance
  • Education & Development
  • Marketing
  • Technology
  • Sustainability

Follow Us

LinkedIn
Facebook
Instagram
YouTube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability