• About Us
  • Advertise with Us
  • Contact Us
  • Offers
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
  • About Us
  • Advertise with Us
  • Contact Us
  • Offers
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
NZBusiness Magazine

Type and hit Enter to search

Linkedin Facebook Instagram Youtube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
NZBusiness Magazine
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
NewsTravel & Tourism

Luxury snow tourism attracts Asian visitors

As snow falls across the country, travellers from warmer climes are heading to New Zealand to experience the country’s uncrowded slopes and legendary off-piste terrain.  Luxury tour operator, The Road […]

Glenn Baker
Glenn Baker
August 17, 2016 2 Mins Read
676

As snow falls across the country, travellers from warmer climes are heading to New Zealand to experience the country’s uncrowded slopes and legendary off-piste terrain. 

Luxury tour operator, The Road Trip, has seen a jump in snow tourism from Asia, with customers opting for private chauffeured skiing tours as the best way to see and experience our snowy mountains. 

Travellers, notably from Indonesia and Singapore, are heading to the South Island in droves to see the best of New Zealand’s breathtaking winter scenery and hit the slopes, says tour operator Chris Cameron of The Road Trip.  

Worldwide search data for ‘skiing New Zealand’ shows Cardrona and Coronet Peak are the most popular locations, with Wanaka and Mount Hutt also attracting strong interest.  

With the majority of their customers overseas, Chris needed to find a way to reach his target markets. Using Google to advertise tours to specific countries, he narrowed his promotions to specific  geographic markets.  Three years of this approach has seen a 260% increase in his turnover. The Road Trip is now a million dollar business that employs ten staff.  

Chris says the South Island tour is the most popular package but they also see repeat custom from overseas tourists returning to see what the North Island has to offer. 

Chris and his brother are currently looking to expand their offerings in Australia with tours available in every state. “Online advertising will be essential as we expand into a third destination – we’re starting from zero over there so we need to reach our audience directly and fast,” says Chris. 

“New Zealand can boast some of the world’s best spots for winter tourism. It’s is a winter wonderland for visitors this time of year, especially for many of our customers who are seeing snow for the very first time,” says Chris. 

Share Article

Glenn Baker
Follow Me Written By

Glenn Baker

Glenn is a professional writer/editor with 50-plus years’ experience across radio, television and magazine publishing.

Other Articles

Wayne-Croad-headroom
Previous

The future of SME finance

Bayhill Developments-View-Final
Next

Breathing new life into Timaru’s CBD

Next
Bayhill Developments-View-Final
August 17, 2016

Breathing new life into Timaru’s CBD

Previous
August 16, 2016

The future of SME finance

Wayne-Croad-headroom

Subscribe to our newsletter

NZBusiness Digital Issue – September 2025

READ MORE

The Latest

Echo Tech secures investment to power national expansion of e-waste solutions

September 18, 2025

Funding your next development project

September 18, 2025

Wallace Cotton celebrates 20 years of comfort and style

September 18, 2025

Voyager founder Seeby Woodhouse returns as CEO

September 18, 2025

NZBusiness Digital Issue – September 2025

September 17, 2025

In conversation with Christopher Luxon

September 16, 2025

Most Popular

Understanding AI
Economy, AI, and exports dominate 2025 business outlook
Still learning after all these years
Cecilia Robinson’s mission to revolutionise healthcare
NZBusiness Digital Issue – June 2025

Related Posts

Wallace Cotton celebrates 20 years of comfort and style

September 18, 2025

Voyager founder Seeby Woodhouse returns as CEO

September 18, 2025

AWS launches New Zealand cloud region with $7.5b investment

September 2, 2025

AI ambition outpaces infrastructure

August 20, 2025
NZBusiness Magazine

New Zealand’s leading source for business news, training guides and opinion from small businesses to multi-national corporations.

© Pure 360 Limited.
All Rights Reserved.

Quick Links

  • Advertise with us
  • Magazine issues
  • About us
  • Contact us
  • Privacy policy
  • Sitemap

Categories

  • News
  • Entrepreneurship
  • Growth
  • Finance
  • Education & Development
  • Marketing
  • Technology
  • Sustainability

Follow Us

LinkedIn
Facebook
Instagram
YouTube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability