Merger heralds next-gen ticketing

Passphere Group has arrived on the local ticketing scene, giving ownership of ticketing back to venues and promoters and promising ‘the ultimate experience’ for customers. 

The merger is the joining of Kiwi start-up technology company Passphere, and iTICKET, an established New Zealand ticketing company. 

Passphere Group’s offering is a next-generation booking and analytics platform, designed to suit any form of event or transaction that requires booking to attend. Passphere CEO Ezel Kokcu says the new platform is committed to resolving some of the biggest issues of ticketing for both promoters and customers.   

“The ticketing industry is currently struggling with legacy technology. Fans all over the world are frustrated with issues that ruin the experience of going to an event; problems at the online checkout, delays to get in the entrance to see their favourite artist and the complete nightmare that is the ticket reselling market,” says Kokcu. 

Using new features, such as ‘white label’ integration, direct API access, and intuitive booking technology, the Passphere platform aims to enhance the customer journey from point of purchase right through to arriving at an event.  
Ticket fraud and unauthorised re-selling will be reduced by giving promoters and customers much more flexible refund, exchange and re-sale options, says Kokcu.   

“We want to bring back the fundamental experience of attending events with family and friends, without the hassles that inflexible ticketing can bring.”  

iTICKET CEO Reece Preston says the ticketing industry has evolved at an incredible rate over the past few years, and with its new technology, Passphere Group will be at the forefront of delivering a re-imagined ticketing experience for both promoters and customers. 

“By combining iTICKET’s years of local ticketing experience with Passphere’s world-class scale technology and advanced analytics, we are boosting our ability to deliver powerful event ticketing,” says Preston.