• About Us
  • Advertise with Us
  • Contact Us
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
  • About Us
  • Advertise with Us
  • Contact Us
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
NZBusiness Magazine

Type and hit Enter to search

Linkedin Facebook Instagram Youtube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
NZBusiness Magazine
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
News

New Zealand has 415,000 adult ‘showroomers’

About 15 in every 100 adult New Zealand shoppers with Internet access are looking at items in stores – then buying online.

Glenn Baker
Glenn Baker
January 8, 2013 One Min Read
336

 

About 15 in every 100 adult New Zealand shoppers with Internet access are looking at items in stores – then buying online.
About seven in 100 are buying online from a different retailer than the one who showed them or let them try on items.
A new HorizonPoll survey of 2,425 New Zealanders nationwide finds that 14.6% of adults are indulging in what is known overseas as “showrooming”.  That equates to about 425,000 adult shoppers.
After visiting a store:
•         5.6% of adults with internet access , bought online from the same retailer in New Zealand (about 159,000 people) 
•         5.9% bought online from a different retailer in New Zealand (about 168,000 people), and 
•         3.1% bought from a different retailer overseas (88,000 people).
Overall, the survey finds 74.5% of adults with access to the internet are buying retail goods online in New Zealand, 41.1% overseas. Only 20.2% of adults with access don’t buy retail goods online.
Horizon Research Manager Grant McInman says the survey finds overall that more than 2.1 million adults in New Zealand with Internet access are retail shopping online from local retailers.
In comments to Horizon, those shopping offshore say that they have little sympathy for local retailers who don’t compete on price.
Some retailers have reportedly considered charging a fee for trying on clothes in store. Horizon says this might concern the 5.6% of adults who are viewing or trying items – then buying from the same retailer online later.

Share Article

Glenn Baker
Follow Me Written By

Glenn Baker

Glenn is a professional writer/editor with 50-plus years’ experience across radio, television and magazine publishing.

Other Articles

Previous

South Island businesses grow in confidence

Mark Huckelsby
Next

Business reporting and audit changes: time to identify the good, the bad and the ugly

Next
Mark Huckelsby
January 15, 2013

Business reporting and audit changes: time to identify the good, the bad and the ugly

Previous
January 7, 2013

South Island businesses grow in confidence

Subscribe to our newsletter

NZBusiness Digital Issue – March 2025

READ MORE

The Latest

From redundancy to resilience

May 16, 2025

Episode 16: Bryce Marsden on sustainable impact through education, youth and environment

May 15, 2025

The high cost of leadership neglect

May 14, 2025

Why making Auckland a Tech Hub makes sense

May 14, 2025

Is AI making us happier? Why some Kiwi leaders would trade coffee for Generative AI

May 13, 2025

Step back to move forward – how Kiwi business owners can unlock growth

May 12, 2025

Most Popular

NZBusiness Digital Issue – June 2024
Understanding AI
Navigating economic headwinds: Insights for SME owners
How much AI data is generated every 60 seconds? New report reveals global AI use
Nourishing success: Sam Bridgewater on his entrepreneurship journey with The Pure Food Co

Related Posts

Final speaker lineup announced for Ignite ‘25 Growth Summit

April 30, 2025

New data reveals why Kiwi SMEs are borrowing

April 28, 2025
Lilah McDonald WaterUs

Teenage social entrepreneur on a mission to install 100 drinking fountains

April 24, 2025

SME confidence climbs as economic outlook turns positive, survey

April 14, 2025
NZBusiness Magazine

New Zealand’s leading source for business news, training guides and opinion from small businesses to multi-national corporations.

© Pure 360 Limited.
All Rights Reserved.

Quick Links

  • Advertise with us
  • Magazine issues
  • About us
  • Contact us
  • Privacy policy
  • Sitemap

Categories

  • News
  • Entrepreneurship
  • Growth
  • Finance
  • Education & Development
  • Marketing
  • Technology
  • Sustainability

Follow Us

LinkedIn
Facebook
Instagram
YouTube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability