• About Us
  • Advertise with Us
  • Contact Us
  • Offers
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
  • About Us
  • Advertise with Us
  • Contact Us
  • Offers
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
NZBusiness Magazine

Type and hit Enter to search

Linkedin Facebook Instagram Youtube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
NZBusiness Magazine
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
News

Sleepnest debuts at Best Awards

It’s been a while coming, but The Little Adventure is delighted to announce the arrival of its first pure New Zealand wool baby basket – Sleepnest™.

Glenn Baker
Glenn Baker
October 17, 2014 2 Mins Read
1.2K
It’s been a while coming, but The Little Adventure is delighted to announce the arrival of its first pure New Zealand wool baby basket – Sleepnest™.
“We’ve been flat out,” says Blythe Rees-Jones, director and founder, “firstly designing, developing and certifying a highly innovative, natural wool material we call ‘Naturesclip’, and secondly as new parents, transforming this beautiful material into a range of pure sleep and play products for baby and toddlers.” 
The Sleepnest recently picked up bronze at the Best Design Awards.
The brainchild of Blythe and Anna Rees-Jones, and Luke Morreau (three product, child development, and design and advertising professionals) The Little Adventure is an exciting new brand in the world of wool, nursery products and playrooms.
Their story began when they started having families of their own. “It was then that we realised what was actually in the products we were buying our little ones. To us it’s unthinkable to make products with questionable materials that could be harmful to the health and wellbeing of children, but that’s what’s happening,” says Blythe. “In New Zealand we have this abundant natural resource called wool. Naturally safe, it’s the perfect ingredient for making products for littlies. International research has even shown how wool next to skin helps regulate body temperature – perfect for babies trying to save energy for weight gain and other key developmental functions," he says.
Knowing this they embarked on their own little adventure – to create fun, engaging products, rich with the natural benefits of wool and sustainably made with responsible manufacturing practices. 
Designed as the perfect haven for baby to snuggle up in, Sleepnest features flexible soft-to-touch sides which help soften ambient sound and dampen harsh light inside the nest. And it’s simple twin panel design ensures baby is fully cupped and supported during carrying. 
So what’s next? 
With a love of wool, and a passion for play, the team at The Little Adventure are working hard to develop a range of nature inspired products for you and your little ones," says Blythe. "Having had a peak in the tree hut this is one adventure you won’t want to miss."

Share Article

Glenn Baker
Follow Me Written By

Glenn Baker

Glenn is a professional writer/editor with 50-plus years’ experience across radio, television and magazine publishing.

Other Articles

Brian-Meredith-A_2_0_0
Previous

Marketing Maestro – Mind what you say, and do

Nadia Lim_0
Next

Diversity Breakfast – Nadia Lim – Auckland

Next
Nadia Lim_0
October 17, 2014

Diversity Breakfast – Nadia Lim – Auckland

Previous
October 16, 2014

Marketing Maestro – Mind what you say, and do

Brian-Meredith-A_2_0_0

Subscribe to our newsletter

NZBusiness Digital Issue – December 2025

READ MORE

The Latest

Who you gonna call for car insurance when you need special help?

December 23, 2025

Prestige car rental offering adds to Nelson’s reputation as top destination for car lovers  

December 22, 2025

NZBusiness Digital Issue – December 2025

December 11, 2025

Raising the roof: KiwiSpan’s growth in the commercial shed sector 

December 10, 2025

Backing Kiwi businesses: How 2degrees is powering the next phase of growth

December 4, 2025

Building a better future with wool

December 4, 2025

Most Popular

Economy, AI, and exports dominate 2025 business outlook
Breaking the mould
A cut above the rest
NZBusiness Digital Issue – June 2025
Shaping a new business model

Related Posts

Who you gonna call for car insurance when you need special help?

Who you gonna call for car insurance when you need special help?

December 23, 2025

Prestige car rental offering adds to Nelson’s reputation as top destination for car lovers  

December 22, 2025

SMEs gear up early as optimism rises for holiday trading

November 27, 2025

A small shift in spending could deliver an $11B boost for small retailers this Black Friday

November 27, 2025
NZBusiness Magazine

New Zealand’s leading source for business news, training guides and opinion from small businesses to multi-national corporations.

© Pure 360 Limited.
All Rights Reserved.

Quick Links

  • Advertise with us
  • Magazine issues
  • About us
  • Contact us
  • Privacy policy
  • Sitemap

Categories

  • News
  • Entrepreneurship
  • Growth
  • Finance
  • Education & Development
  • Marketing
  • Technology
  • Sustainability

Follow Us

LinkedIn
Facebook
Instagram
YouTube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability