NZBusiness Digital Issue – March 2025
Read the March 2025 Digital Issue of NZBusiness for strategies, insight and advice on driving sustainable business growth.
Growth – it’s the one constant challenge and ambition for New Zealand’s SMEs. Whether scaling up, expanding into new markets, or simply sustaining momentum in a tough economy, growth is more than just increasing revenue.
In this issue, we explore the many dimensions of business growth – insights from industry leaders, lessons from those who have expanded their reach, and expert advice on navigating challenges. From Matt Saunders’ 10-year growth journey beyond just business, and the international ambitions of Goodnature and Two Islands, to the strategic decisions of Eiderdown as they build on 40 percent sales growth – each story highlights a different road to sustainable success.
Growth is not a one-size-fits-all concept. For some, it means harnessing digital marketing to reach new customers. For others, it’s about securing the right advisory support to make informed decisions. And as Minister Nicola Willis shares in this issue, government policy also plays a crucial role in shaping the environment where SMEs can thrive.
Contents
2 – NZBusiness Online
4 – Business Briefs
9 – Driving growth: Nicola Willis on boosting competition and empowering SMEs
12 – Matt Saunders 10 years on: Living the new dream
16 – Opinion: Accelerate your business development with these nine strategies, by Ben Paul
18 – Growth prospects: Challenges, opportunities, and resilience
22 – Your eight-step guide for making EOFY easy as
24 – Opinion: The business case for sustainability, by Barbara Nebel
26 – Beyond the trap: How Goodnature is scaling Kiwi innovation globally
30 – Six low-cost digital marketing strategies for small business growth
32 – A sea change could be coming for SME’s, by Jo Douglas
34 – The strategy behind Eiderdown’s 40% growth year
36 – Beyond the boardroom: Julia Matthews