Episode 10: Rethinking throwaway culture with BLUNT’s Greig Brebner

Pictured above: Lilah McDonald and Greig Brebner.

In this episode of Sustainably Ever After, host Lilah McDonald sits down with Greig Brebner, Founder of BLUNT Umbrellas, to explore the journey of rethinking one of the most mundane yet universally used products: the umbrella. From the rainy streets of London to global recognition, Greig shares his story of innovation, sustainability, and determination to challenge the world’s throwaway mentality.

In this first episode of Season 2, Greig shares the story behind BLUNT Umbrellas, revealing how a rainy day in London inspired a revolutionary redesign of the everyday umbrella. He discusses the challenges of bringing an innovative product to market and the importance of balancing aesthetics, functionality, and sustainability. The Auckland-based entrepreneur also shares how BLUNT’s durable, repairable design combats the throwaway culture and why conscious consumerism is essential for a more sustainable future. Greig also provides insights into BLUNT’s global expansion strategy and their commitment to creating high-quality products that stand the test of time.

LISTEN ON SPOTIFY   LISTEN ON APPLE

Episode highlights

• Greig’s rural upbringing outside Auckland shaped his creativity and passion for making better products.
• The breakthrough moment came when he realised small, incremental improvements to existing umbrellas could make a big difference.
• BLUNT’s iconic design focuses on safety, durability, and aesthetics – eliminating sharp points while creating a tighter canopy for superior performance.
• Sustainability is built into the product’s DNA, with initiatives like fabric recycling programs and repair services for broken umbrellas.
• As a certified B Corp, BLUNT is leading the way in proving that premium, long-lasting products can reduce environmental impact.

“You don’t throw your house away when a lightbulb blows—you replace the bulb. That’s how products should be designed.” – Greig Brebner

Get in touch

Website – nzbusiness.co.nz/podcasts
Instagram – @sustainablyeverafterpodcast

If you enjoyed today’s episode, don’t forget to rate the podcast on Spotify or leave us a review on Apple Podcasts. That way more people can find us and learn about Sustainability!

Find out more about BLUNT Umbrellas

Website – bluntumbrellas.co.nz
Facebook – @bluntumbrellas
Instagram – @bluntumbrellas
LinkedIn – Blunt Umbrellas HQ

A special thanks to sponsors of this podcast, Milford Foundation that is supporting education, youth and the environment to build a better tomorrow for all New Zealanders.