Tech

Hanna Metz and Tim Warren explain how AI can be employed to adapt your brand voice in just the right way. A brand voice is more than a box to tick or a guidelines pdf collecting virtual dust in a shared folder. Brand voice is a dialogue, a two-way street that forms the foundation of a lasting relationship with the audience. A brand’s voice serves as its signature tune, a melody that sets it apart in a market buzzing with diverse tunes. This voice reflects a brand’s ethos, its values, and its personality. Yet, with the drive towards personalisation, how does a brand ensure it remains authentic while simultaneously tailoring its message to resonate with diverse audiences? AI proposes a

Businesses face new challenges when building and maintaining trust in the ‘ChatGPT age’. But five key principles can help them build trust in the new technology. With the help of artificial intelligence (AI), businesses are streamlining operations, enhancing customer experiences, and even creating written and visual content that was once the sole domain of human creativity. But Kiwis are nervous about the use of AI and distrustful of companies using it. A global, 31-country survey by Ipsos in July 2023 found Kiwis are more nervous about AI and more distrustful than their global counterparts. It found only 43% of New Zealanders trust companies that use AI will protect their personal data, with a similar number (42%) saying they trust companies

Want to protect your business data? Start thinking like a cyber criminal, writes Suzy Clarke. Over the past 12 months, millions of customers around the world have been impacted by some of the biggest data breaches in history. Small businesses are particularly at risk, as they work with sensitive personal and financial information every day. October is Cybersecurity Awareness Month and a timely reminder to stay secure online. So how can you protect your business? It all starts with understanding the mindset of a cyber criminal. Who are they? What are they looking for? Why are they stealing information? And how do they get it?   Who is behind a cyber attack? Despite the stereotypes, cyber criminals aren’t necessarily well-funded

One of New Zealand’s most forward-thinking businesses is out to achieve a ‘first’ in adventure tourism. Following years of research, established 4WD tour operator Outback New Zealand has invested in a fully electric Yutong 25-seater bus, a first for Queenstown and New Zealand in the adventure tourism off-road sector. Trading as Nomad Safaris and with more than 30 years’ expertise in operating small personalised tours in Queenstown and the wider region, it takes passengers from around the world into some of the country’s most stunning backcountry in comfort, safety and style. For Nomad Safaris co-director David Gatward-Ferguson the commitment to the e-bus has been many years in the making, albeit frustrated with the slow rollout of technology that would enable

An ecommerce integration specialist says Kiwi retail business owners are falling short on educating themselves about technology. In this new digital driven world New Zealand retailers continue to lose money and opportunity because of not only their reluctance to invest in technology but more so by their failure to upskill and learn more about the tech driving their businesses—it’s no longer something that retailers can simply ‘leave to the experts’. Mark Presnell, managing director of Convergence, says that while Kiwi business owners are often derided for being slow to take up new technology, the critics have it backwards because knowledge – upskilling and learning – is more important at this stage. “How can you make a proper and astute investment

New Zealand tech company Auror has released a free AI framework to help Kiwi businesses embrace the game-changing technology. A recent survey by Auror and Talbot Mills has revealed more than 40 percent of New Zealanders consider artificial intelligence as a force for good, yet only 18 percent believe businesses are well placed to harness its potential. To help businesses harness AI responsibly, New Zealand tech company Auror has released its open-source Responsible Technology and AI Framework. The easy-to-use tools within the framework have been designed by Auror for businesses of all sizes to develop their own robust and ethical AI processes. The Attitudes to AI survey, commissioned by Auror, showed New Zealanders are most excited about AI’s potential to