NZBusiness June 2006
18 The economic benefits ofembracing ergonomics
There are many myths and misconceptions surrounding ergonomics in the workplace. NZBusiness goes in search of the truth.
20 Passing on the baton
Businessman Tony Falkenstein is a key figure behind the push to introduce business studies to the secondary school curriculum.
By Glenn Baker.
26 Cover story: Souped up and successful
Pitangos Yasmin and Ofer Shenhav represent a new breed of exporters tackling niche markets with enthusiasm and innovative products. This special export report also reviews the state of the export sector and delivers advice for first-time exporters.
33 Fire, brimstone and business
Well known for its tourism pulling power, Rotorua also offers great opportunities for businesses, as Carlene du Toit discovered.
37 Going directly to market
Direct marketing can yield excellent results when executed properly, but some companies cant even get the basics right. Patricia Moore reports.
42 Travel without the turbulence
NZBusiness announces the arrival of its annual guide for business travellers. We hope itll make your next business trip just that much smoother. By Mark Peart.
50 Smart choices
Given the barrage of buzz-words used by the IT industry, business owners often have no idea whats going on. Vikki Bland reports on where business technology is headed.
Souped up & successful
NZ’s optimistic export sector.
Direct marketing basics
Avoiding business travel turbulence
Smart technologies for SMEs