NZBusiness June 2006

18 The economic benefits ofembracing ergonomics

There are many myths and misconceptions surrounding ergonomics in the workplace. NZBusiness goes in search of the truth.

20 Passing on the baton

Businessman Tony Falkenstein is a key figure behind the push to introduce business studies to the secondary school curriculum.

By Glenn Baker.

26 Cover story: Souped up and successful

Pitangos Yasmin and Ofer Shenhav represent a new breed of exporters tackling niche markets with enthusiasm and innovative products. This special export report also reviews the state of the export sector and delivers advice for first-time exporters.

33 Fire, brimstone and business

Well known for its tourism pulling power, Rotorua also offers great opportunities for businesses, as Carlene du Toit discovered.

37 Going directly to market

Direct marketing can yield excellent results when executed properly, but some companies cant even get the basics right. Patricia Moore reports.

42 Travel without the turbulence

NZBusiness announces the arrival of its annual guide for business travellers. We hope itll make your next business trip just that much smoother. By Mark Peart.

50 Smart choices

Given the barrage of buzz-words used by the IT industry, business owners often have no idea whats going on. Vikki Bland reports on where business technology is headed.