Why bother with a target customer?
Logan Wedgwood explains why your target customer should sit at the centre of all your business decisions, and right throughout the value...
Author
Glenn Baker
Glenn is a professional writer/editor with 50-plus years’ experience across radio, television and magazine publishing.
1965 Articles
A world class supporter
A recent Kea World Class New Zealand Award recipient, Mitchell Pham borrows from his Vietnamese heritage to help Kiwi tech firms grow...
New book an insight into Kiwi businesses
A new reference book offers an insight into the New Zealand business scene. 100% Kiwi Business: 9 Kiwi Success Navigators is authored by...
Mini-accelerator helps create moonshot, literally!
Last month saw the wrap of ZeroPoint Ventures’ inaugural ‘mini-accelerator’, 0.Sprint, at The Generator, and the organisers asre...
Biogro campaign targets organic labelling confusion
BioGro, the country’s certifier for organic produce and products, is marking its 35th anniversary by launching a campaign to combat...
Privacy Bill: Act now to minimise data breach risk
With the upcoming amendments to NZ's Privacy Bill and introduction of Europe's GDPR legislation, Kiwi businesses must be more...
The smart approach to IoT
Microsoft’s Sam Denton-Giles says the Internet of Things has the power to do more than allow us to speak to our toasters. Here are...
Things to sort before you raise capital
Simeon Burnett explains what a growth business needs to have in order before it can begin the process of raising equity investment....
SMEs urged to embrace diversity or risk losing out
An Auckland businessman urges SMEs to factor in a person’s motivations, skillset and attitude when recruiting, rather than names, accents...
Silver Chef to invest $200m in hospitality
Hospitality equipment funder Silver Chef will make available $200 million in funding for the country’s hospitality industry...
T&G Global’s NZ marketing team smashes Aussie awards
T&G Global’s Kiwi marketing team has won the PMA Australia-New Zealand 2018 Marketer of the Year Award for its Lotatoes potato...
New board members and CEO for Business Mentors
BMNZ has appointed a new CEO, as well as two new board members, to ensure the continued implementation and success of its business...
Taking Charge of Sexual Harassment, Discrimination & Bullying
Claims of harassment, discrimination and bullying in the workplace have never been so loud and prevalent, but there are many voices that...
The app that fixes the car service frustration
When Stan Petrich and Anton Lensvelt came up with the idea of creating New Zealand’s first car service app, they had no idea where to...
Newmarket award winners announced
Hundreds gathered at Auckland’s Cordis hotel for the annual Newmarket Business Awards, hosted by the Newmarket Business...
Employing migrant staff? The mistakes to avoid
Immigration lawyer Aaron Martin and solicitor Eleanor Gregan discuss the most common mistakes made by migrant employers and how to avoid...
Nurture those leads
The biggest change in marketing history is upon us, says Logan Wedgwood, and it all depends on a new breed of marketer. In the “good old...
Uncompromising evolution
Business ownership is a true test of character and self-belief – as Sarah Sparks discovered from Hip Group’s Jackie Grant. Hip Group is...
Merger catapults The Instillery into new territories
The Instillery and Vo2 Group have merged as part of The Instillery’s ambitious growth plan. The new entity will work under The...
Roadshows outline help for small business
The Small Business Minister launches a series of small business roadshows to give business owners the opportunity to learn more...
Antipodes takes out Wellington Exporter Of The Year
Beauty brand Antipodes is the winner of the 2018 ASB Wellington Exporter of the Year, announced at a gala dinner at the...
Facebook and AboutUs boost online presence in regions
AboutUs.co.nz, an online platform for building digital skills, has partnered with Facebook to provide free workshops in 13 towns throughout...
Fuel taxes: businesses should use public transport more
The Government’s recent announcement on additional fuel taxes has been met with dismay by many in the small business sector. However, one...
Alphero, 2degrees Mobile win Good Design Award
The winners of Australia's Good Design Awards were announced at the Sydney Opera House this...
How private equity unlocked BrewGroup’s future
Finding an equity partner at the right time provides the key to going to a whole new level much faster, writes Colin McKinnon. ...
Innovation; is it always a good idea?
Michael Hempseed explains how businesses must give more attention to the adaptation of people and not just the implementation of new...
Monitoring system gives peace of mind to boaties
Clever technology has found its way to sea, alerting Kiwi boaties to problems with their boats before they sink, lose power or come off...
Releasing the self-employed from time consuming taxes
A New Zealand fintech start-up has launched a new service to support payment compliance for the self-employed. A new Kiwi FinTech start up,...
Smales Farm hosting NZ’s Silicon Valley for Techweek’18
Auckland North has the potential to be NZ's ‘Silicon Valley’ and it has led to Grow North and the B:HIVE jointly hosting one of the...
Kiwi bitcoin savings platform expands, rebrands
MyBitcoinSaver, the New Zealand Bitcoin savings platform, is expanding its service and rebranding to MyCryptoSaver. The new platform allows...