Marisa-Fong_0

Follow the signs to exit

Looking to exit your business? NZBusiness went to start-up developer/investor Marisa Fong, who’s been through the whole experience – to learn the when, why and how of leaving your business. 

Looking to exit your business? NZBusiness went to start-up developer/investor Marisa Fong, whoโ€™s been through the whole experience โ€“ to learn the when, why and how of leaving your business.ย 

Entrepreneurship is growing a venture with a view to moving the business, and those within it, on to bigger and better things. While many business owners donโ€™t start their companies looking to sell, itโ€™s likely that youโ€™ll eventually want to move on.

In 1998, Marisa Fong, with business partner Wynnis Armour, co-founded Madison Recruitment, which grew to become New Zealandโ€™s largest, privately-owned recruitment company. Marisaโ€™s now a member of ArcAngels, an angel investment program that helps start-ups develop. Sheโ€™s also on the boards of the Professionelle Foundation, start-up venture Dโ€™Arcy Polychrome and creative agency Curative, and is a mentor with First Foundation, a holistic scholarship program that supports disadvantaged scholars through tertiary education. NZBusiness asked Marisa to share her experience of what itโ€™s like to leave a business that youโ€™ve invested everything in, and how to make the move successfully.

โ€œMy business partner and I left a global recruitment agency to start our own, believing we could offer clients and candidates a more personalised experience,โ€ she says. โ€œSeeing our boutique operation become an award-winning company was an immensely gratifying experience.

โ€œThe initial growth happened quickly and then each year we would routinely grow by a further 25 to 50 percent in revenue. It was amazing to see our first employees become leaders, and we were extremely proud of our team.

โ€œWe knew early on that we would need a plan to leave Madison eventually, and after 15 years driving the business, we agreed it was time to go. Madison has been an extremely rewarding experience, but we had a great management team, an excellent CEO and there wasnโ€™t anything else the business needed from us.

โ€œI felt ready for a new challenge,โ€ says Marisa. โ€œIโ€™d given Madison all I could in terms of industry knowledge and, after the time I had spent growing it, the business needed new blood and energy to take it to the next stage.

โ€œOur leaving the business was a combination of timing and fit. We were approached by recruitment powerhouse AWF Group, and worked with a great broker, who led us through the commercial acquisition. All shareholders agreed on the deal, so we all sold out at the same time,โ€ says Marisa. โ€œMadison was well diversified, and wasnโ€™t too dependent on one income stream, so we knew that it would continue to thrive without us.

โ€œAs I left Madison, I was keen to give back. I was involved in not-for-profit work and was investigating other entrepreneurial opportunities. I also decided to join the Entrepreneurโ€™s Organisation (EO) โ€“ a network exclusively for entrepreneurs, which allows people to learn and grow from each other, through events, mentorship programmes and peer-to-peer forums.

โ€œEO has been hugely influential to my decision-making. Being with other entrepreneurs has kept me energised, and the support and insights they offer have contributed to my continued personal growth.

โ€œHearing other peopleโ€™s experiences, good and bad, has given me perspective on my career, and being challenged has made me think more deeply, not only on a business level but also personally,โ€ says Marisa. โ€œAs an EO member, I am immediately accepted. I can travel anywhere and contact members around the world, knowing Iโ€™ll be looked after. Iโ€™ve had some amazing, once-in-a-lifetime experiences through EO, and made some great friends along the way.

โ€œIโ€™m now enjoying supporting other entrepreneurs and doing my not-for-profit

Board work, while I look for my next venture. I havenโ€™t found it yet, but am confident that I will know it when I see it. In the meantime, Iโ€™m being approached for business advice. I love helping SMEs to scale up โ€“ perhaps this will be my next focus?โ€
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