Dialogue with CCTV at CIIE: Tracel showcases New Zealand’s natural beauty philosophy

Pictured above: Kerrin Harrison at the 7th China International Import Expo.

Coinciding with the opening of the 7th China International Import Expo (CIIE), Tracel has introduced its flagship line of natural, health-focused beauty supplements to the Chinese market, and reaffirmed its commitment to sustainability.

Tracel’s immersive exhibition space at the 7th China International Import Expo in Shanghai earlier this month, inspired by New Zealand’s lush landscapes, was a centrepiece of the expo, blending innovative product displays with eco-friendly packaging to underscore the brand’s dedication to green values and international market expansion.

During the expo, Tracel’s CEO Kerrin Harrison shared insights in an exclusive interview with CCTV.com, highlighting Tracel’s philosophy and commitment to the Chinese market. In discussions with leading partners, Harrison reinforced Tracel’s mission and laid a foundation for further growth and strategic partnerships in China.

Tracel’s beauty nutritional drink

Tracel’s philosophy of beauty through health is deeply embedded in its product formulations, crafted with the pure, natural essence of New Zealand. As a New Zealand-based premium beauty nutrition brand, Tracel is committed to expanding in China with health-driven beauty supplements focused on natural extracts to help consumers achieve radiant beauty from within.

Founded in 1980 by Wallace Lysaght, Tracel’s heritage is rooted in the power of botanical extracts. At this year’s CIIE, the flagship product – Tracel Boysenberry Nutritional Drink – has a hit with attendees with its rare, sustainably-sourced natural ingredients and refined extraction methods. The product fulfills the desire for natural, radiant skin, aligning with the brand’s holistic approach to beauty and wellness.

44 years of natural extracts

Tracel’s booth at CIIE attracted media representatives and industry partners who have connected with the brand’s mission and natural product line. The Tracel Boysenberry Beauty Nutritional Drink stood out, appreciated for its efficacy and natural ingredient formulation.

Key highlights include:

1. Unique ingredients: The drink incorporates New Zealand superfood Boysenberry, along with six rare natural extracts – white tomato, grape yeast, pomegranate, amla, and olive – addressing pigmentation through a comprehensive approach of blocking, inhibiting, fading, and metabolising melanin.
2. Proven clinical efficacy: In a 28-day clinical study with SGS, significant improvements were observed, including enhanced skin radiance (43.93 percent), reduced yellowing (41.14 percent), increased firmness (40.49 percent), and greater elasticity (42.86 percent).
3. Pure and natural: Tracel’s commitment to purity is demonstrated through its 100% natural extraction process, free from artificial additives, hormones, preservatives, fats, artificial sweeteners, or colorants, ensuring that each drop reflects the purity of nature.
4. Certified quality: With certifications from Switzerland’s SGS, Belgium’s Eurofins, and New Zealand’s authoritative Silver Fern Mark, Tracel’s Boysenberry Beauty Nutritional Drink is a trusted choice for beauty nutrition.

Tracel’s products aim to naturally enhance skin health and beauty while ensuring safety and efficacy through rigorous testing and quality standards.

Seizing business opportunities in China

With its unique benefits, Tracel has quickly gained popularity among young consumers, becoming a beauty supplement brand frequently recommended by influencers. Through CIIE, a prominent global trade platform, Tracel’s aim was to increase brand awareness among consumers and partners, highlighting its 44-year heritage as a natural New Zealand brand dedicated to beauty nutrition.

Discussions with key partners at the expo have laid the groundwork for Tracel’s omni-channel strategy, targeting both online and offline expansion in China to drive sustainable growth.

As CIIE serves as a gateway for international brands, Tracel’s participation has strengthened its profile with Chinese clients and industry leaders, enhancing the brand’s visibility in the region.

Tracel has introduced Chinese consumers to its authentic New Zealand products, allowing them to experience the brand’s core values of purity and natural beauty.

Looking forward, Tracel aims to deepen its strategic presence and development in China, driving innovation in beauty nutrition and promoting natural, healthy beauty on a global scale.