• About Us
  • Advertise with Us
  • Contact Us
  • Events
  • Newsletter
  • Digital Magazine
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
  • About Us
  • Advertise with Us
  • Contact Us
  • Events
  • Newsletter
  • Digital Magazine
NZBusiness Magazine

Type and hit Enter to search

Linkedin Facebook Instagram Youtube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
NZBusiness Magazine
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
GrowthNewsTravel & Tourism

Queenstown tourism operator targets premium market

A well-established Queenstown tour operator is taking a new direction in response to changes in overseas markets and dynamics. Alpine Luxury Tours, based in Queenstown, is a family-owned and operated […]

Glenn Baker
Glenn Baker
January 14, 2020 2 Mins Read
809

A well-established Queenstown tour operator is taking a new direction in response to changes in overseas markets and dynamics.

Alpine Luxury Tours, based in Queenstown, is a family-owned and operated business with family connections to Queenstown and the wider Otago region dating back nearly 60 years.

Founder Lee Saunders has a passion for showing people the New Zealand he knows and loves, and that’s evident to all who meet him.

Having grown up in and around Queenstown, he knows the region like the back of his hand, and prides himself on enabling his guests to experience the best of New Zealand in the most private way.

“We have always been about authentic, exclusive experiences thanks to the key relationships we’ve built up over the years,” he says.

“Because of our local connections we have exclusive access to areas where no other companies set foot. If a guest wants to exclusively book out a popular local restaurant, or visit somewhere and not see another soul, then we’re the ones to make it happen.

“We’re seeing an increase in the FIT premium visitor market which doesn’t show any signs of slowing down soon, so we’ve re-branded as Alpine Luxury Tours to focus on the key emerging markets of South East Asia and to cater for Western market growth.”

Saunders says New Zealand now has a high standard of suppliers and partners enabling his company to work consistently at the premium end of the market, a far cry from stale, repetitive itineraries.

“Thanks to these partners we can attract business to superb exclusive locations and know that they will have a consistently outstanding experience at every level.”

The business started operating in 2011 and Lee says growth has been “very rapid”.

“It’s hard work but very rewarding, and working with long-term guides who also have great relationships and inside knowledge means we can customise any adventure at a moment’s notice, and often do!”

Alpine Luxury Tours specialises in privately-guided day experiences for sightseeing, private wine experiences, and hiking or heli-hiking and heli-experiences to some of the most unique, stunning and exclusive parts of Queenstown, Fiordland and Mount Cook National Park.

Share Article

Glenn Baker
Follow Me Written By

Glenn Baker

Glenn is a professional writer/editor with 50-plus years’ experience across radio, television and magazine publishing.

Other Articles

Bee The Change
Previous

Canyon Brewing buzzing over bee initiative

Jeff Vollebregt-ParcelPort 2 (2)
Next

One-stop global freight and shipping solution

Next
Jeff Vollebregt-ParcelPort 2 (2)
January 15, 2020

One-stop global freight and shipping solution

Previous
January 14, 2020

Canyon Brewing buzzing over bee initiative

Bee The Change

Subscribe to our newsletter

NZBusiness Digital Issue – June 2025

READ MORE

The Latest

AI that actually works for you

June 20, 2025

How tech, optimism and agility can drive SME growth

June 19, 2025

Disruption and opportunity: Why Kiwi companies are looking to the UK

June 19, 2025

Icehouse Business Owner Programme alumni win at Hi-Tech Awards

June 19, 2025

Future-proof your business with AI and a supportive network

June 18, 2025

NZ business optimism hits six-year high, 2degrees survey finds

June 18, 2025

Most Popular

Understanding AI
How much AI data is generated every 60 seconds? New report reveals global AI use
Navigating economic headwinds: Insights for SME owners
Navigating challenges: Small business resilience amidst sales decline
Nourishing success: Sam Bridgewater on his entrepreneurship journey with The Pure Food Co

Related Posts

How tech, optimism and agility can drive SME growth

June 19, 2025

Disruption and opportunity: Why Kiwi companies are looking to the UK

June 19, 2025

NZ business optimism hits six-year high, 2degrees survey finds

June 18, 2025

The chicken before the egg: ERP systems for SMEs

June 13, 2025
NZBusiness Magazine

New Zealand’s leading source for business news, training guides and opinion from small businesses to multi-national corporations.

© Pure 360 Limited.
All Rights Reserved.

Quick Links

  • Advertise with us
  • Magazine issues
  • About us
  • Contact us
  • Privacy policy
  • Sitemap

Categories

  • News
  • Entrepreneurship
  • Growth
  • Finance
  • Education & Development
  • Marketing
  • Technology
  • Sustainability

Follow Us

LinkedIn
Facebook
Instagram
YouTube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability