• About Us
  • Advertise with Us
  • Contact Us
  • Offers
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
  • About Us
  • Advertise with Us
  • Contact Us
  • Offers
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
NZBusiness Magazine

Type and hit Enter to search

Linkedin Facebook Instagram Youtube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
NZBusiness Magazine
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
Covid 19Education and Development

How to create in a time of crisis

Coming up with the necessary state of mind for creativity while we’re all dealing with Covid-19 is no easy task. However, Robyn Hill has discovered a strategy that works. I hear […]

Glenn Baker
Glenn Baker
August 19, 2020 3 Mins Read
999

Coming up with the necessary state of mind for creativity while we’re all dealing with Covid-19 is no easy task. However, Robyn Hill has discovered a strategy that works.

I hear people talking about this period of restrictions as an opportunity to innovate, and I agree it is – resilience is, ideally, about thriving not just surviving.

However, many of us are in survival mode right now – resilience is being tested and many of us are, understandably, not in the right head space to get creative. Even acknowledging this to ourselves can create additional pressure.

I do not believe that anyone can be creative when feeling stressed or worried. Those of us who are – or like me were – in the creative arts and industries know that creativity best flourishes at times of calmness, when we are quite relaxed – relaxed enough to let go of the immediate now and embrace our innate curiosity.

In my former career as an architectural designer, it was not uncommon for me to come up with my best ideas during the night – I would gently wake, jot down or sketch ideas on a pad of paper always sitting next to my bed, and then drift off to sleep again. Night-time proved to be more productive creativity-wise than the time I spent sitting in my architectural office’s studio.

Why? In the semiconscious state I had no distractions or stresses – my mind could simply flow.

So, I have been reflecting on how I might be able to replicate the necessary state for creativity at this difficult time, particularly given that the future is so uncertain.

This is what I am trying…

Firstly, I am consciously watching for and eliminating any negative self-talk such as “I’m letting other people down”. As the experts in mindfulness tell us, we don’t need to fight these thoughts – we simply need to let them come and go, and then replace them with positive yet realistic self-talk, such as: “These are hard times for everyone and I’m doing my best”.

Secondly, I am trying to focus on the present and on what I can personally control – I’m breaking things down into ‘manageable bites’ and trying to take a few, small ‘bites’ each day. For me, the adage ‘success breeds success’ is proving true – with each small success my confidence (and calmness) grows.

Thirdly, I am trying to take really good care of myself (eating well, exercising, and getting plenty of sleep) and, as uncomfortable as I am finding it, I am also trying to be as empathetic and compassionate towards myself as I would be to others.

Finally, and essentially, I have cleared space in my diary each week for uninterrupted future-focused time, and I am rigorously protecting that space. While my best ideas for the future have not generally come to me during these scheduled sessions, I am delighted to say that I am once again scribbling ideas on a pad of paper beside my bed during the night, just as I did back in my days as a designer.  

In the wise words of Steve Jobs, “Let’s go invent tomorrow rather than worrying about what happened yesterday”.

 

Robyn Hill is an accredited mediator, a courageous conversation and conflict management coach, a facilitator of important meetings and conversations, and a trainer and presenter on the topic of courageous conversations. She is the director of Courageous Conversations NZ.

Share Article

Glenn Baker
Follow Me Written By

Glenn Baker

Glenn is a professional writer/editor with 50-plus years’ experience across radio, television and magazine publishing.

Other Articles

Stephen Jack
Previous

Study reveals need for digital transformation

David wall
Next

SOS Business injects more funds

Next
David wall
August 20, 2020

SOS Business injects more funds

Previous
August 18, 2020

Study reveals need for digital transformation

Stephen Jack

Subscribe to our newsletter

NZBusiness Digital Issue – December 2025

READ MORE

The Latest

How to build trust through authentic sustainability communication

March 3, 2026

Strongest small business sales growth in three years recorded in December

February 26, 2026

AI expert Nyssa Waters on closing the gap in SME adoption

February 25, 2026

Why getting the foundations right matters for franchise success

February 25, 2026

Fraud losses surge as Kiwi businesses struggle to keep pace with AI-driven attacks

February 25, 2026

Simon Squibb on why anything is possible, and small businesses matter more than ever

February 19, 2026

Most Popular

Breaking the mould
Shaping a new business model
The David Awards 2025 NZB
Entries now open for The David Awards 2025
Episode 18: Crafting luxury with purpose, the Deadly Ponies story
From Nelson to the world

Related Posts

The ROI of leadership development

The ROI of leadership development

January 23, 2026
What really drives business growth, and why do so many well-planned strategies fall short?

Connecting business goals and team effectiveness with enterprise learning strategy

January 19, 2026
Waikato MBA is designed for aspiring and seasoned managers

Waikato MBA is designed for aspiring and seasoned managers

January 16, 2026
In uncertain times you need your leaders to step up

In uncertain times you need your leaders to step up

January 16, 2026
NZBusiness Magazine

New Zealand’s leading source for business news, training guides and opinion from small businesses to multi-national corporations.

© Pure 360 Limited.
All Rights Reserved.

Quick Links

  • Advertise with us
  • Magazine issues
  • About us
  • Contact us
  • Privacy policy
  • Sitemap

Categories

  • News
  • Entrepreneurship
  • Growth
  • Finance
  • Education & Development
  • Marketing
  • Technology
  • Sustainability

Follow Us

LinkedIn
Facebook
Instagram
YouTube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability