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BusinessCovid 19

PODCAST: There is currency in certainty

Lisa Martin, executive director of GoFi8ure, shares her views on the post-Covid business landscape, including lockdown lessons and the priorities for moving your business forward.

Cathy Parker
Cathy Parker
July 2, 2020 One Min Read
3K

For SME owner managers the Covid-19 pandemic has highlighted the need for certainty around money – money from workflow and contracts, from loyal clients; money to pay bills, to cover liabilities, payroll, taxes and debts. The memory of facing New Zealand’s four-week lockdown with insufficient reserves is still fresh in peoples’ minds.

Certainty around cashflow is another must for business owners – and again, planning is vital.

But with so many schemes and subsidies and misinformation flying around, the crisis has also highlighted the importance of partnering with experts to make sense of it all.

For this podcast, NZBusiness went to Lisa Martin, executive director of GoFi8ure – a one stop shop for accounting, tax accountants, bookkeeping and Xero training – to share her views on New Zealand’s post-Covid business landscape, including the lockdown lessons and the priorities for moving your business forward into 2021.

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Cathy Parker
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Cathy Parker

Experience of Governance and management corporate and private companies. Sectors include media, automotive, leasing and engineering. Experience in Business building via aquisition and organic growth and directing a business in a VUCA environment. Strong interest and knowledge in IT, digital industries, media, sales, technology and management. Regular writer in business and automotive area. Specialties: Media, Governance,Automotive IT & Digital, Engineering, Sales

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