Upstart start-up trumps the competition

An enterprising new business has taken out the top spot in this year’s The David Awards: heroes in small business. 

Identify Marketing & Consultants took out both the Most Outstanding Fledgling Business and the Most Outstanding Lifestyle Business categories, before being named the Supreme winner of the 2016 The David Awards: Heroes in Small Business..

“The fact that a Fledgling category entrant took out the Supreme Award this year is testimony to Identify Marketing & Consulting’s clear vision and strong execution,” comments judge Pam Martin.

Another judge, Glenn Baker, agrees: “This year’s David Awards will be remembered not only for the high calibre and high diversity of entries; but also for the fact that the Supreme Winner was a fledgling business. This is a ‘first’ for the awards and is testimony to how quickly a new enterprise can get up to speed when it is resourced, managed and planned accordingly. And, of course, it requires a large amount of commitment, passion and hard work by the owner. “

Identify owner Rachel Klaver took on the goliath of New Zealand’s small business landscape when she launched her Hibiscus Coast-based agency in April 2015.  Armed with passion, persistence and a clear vision, Rachel opened her lounge room doors for business with no clients, no office and no staff.  

“I’m so honoured to be acknowledged in this way. Our rapid growth has been made possible by the outstanding work of the team and our awesome clients who have had faith in us. In a sense we are growing our business alongside our clients, so their success is our success too”, says Rachel.

For the past nine years The David Awards have been recognising the unsung heroes in home and small businesses throughout New Zealand – the Kiwi ‘Davids’ taking on the Goliaths of the New Zealand business landscape. The Awards entry and judging process is conducted entirely online and attracts a diverse range of businesses from all over New Zealand.

For more information go to www.thedavidawards.co.nz  

The David Awards winners for 2016 are:

SUPREME WINNER
Identify Marketing & Consulting Ltd (pictured)

Most outstanding fledgling business
Winner:
Identify Marketing & Consulting Ltd 
Other Finalists:
DK Legal Limited
Elevated Access New Zealand 
Tutor House
 
Most outstanding established business (Sponsored by BNI)
Winner:
Anti-Money Laundering Solutions Limited
Other Finalists: 
BUSINESS Buddy 
Bay Learning Academy
 
Most outstanding triumph over adversity 
Winner:
Solar Living NZ 
Other Finalists:
doggytreats
Newflands Ltd
Taniwha Takeaways
 
Most outstanding lifestyle business 
Winner:
Boost Chiropractic
Other Finalists:
Identify Marketing & Consulting Ltd 
Powerhoop NZ 
Weigh NorthlandLtd
 
The NZBusiness Most innovative business (Sponsored by NZBusiness magazine)
Winner:
Shear Pace
Other Finalists:
Float
Anti-Money Laundering Solutions Limited

Most inspired use of marketing
Winner:
LittleCooks Ltd
Other Finalists:
Identify Marketing & Consulting Ltd
The Dubliner
 
The Bizbuzz Most community-minded business (Sponsored by Bizbuzz.co.nz) 
Winner:
Monty’s Promotions Ltd 
Other Finalists:
BUSINESS Buddy 
Emma’s Food Bag 
Peak for Life
 
The Solo Meo Award 
Winner:
Kai Carrier
Other Finalists:
Isatrin Limited
Winning Habits
Viviers Beauty

The People’s Choice Award
Winner:
Viviers Beauty

See definitions of categories at http://www.thedavidawards.co.nz/info/categories.

Links to all winners’ and finalists’ websites are available at http://www.thedavidawards.co.nz/info/2016-winners.
View the video at www.thedavidawards.co.nz for more information about the categories and winners, and comments from the judges.