NZBusiness December 2009
November 17, 2009
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FEATURES: ♦Attract & Engage: Lessons on E-Commerce marketing |
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FEATURES: ♦Attract & Engage: Lessons on E-Commerce marketing |
Elena Szentivanyi explores why it’s so crucial to thoroughly research the availability and suitability of your trade mark as a precursor to anything else – and not limit the search to New Zealand if you want to take your brand overseas.
Internal theft/fraud is now classed as amongst the country’s fastest-growing crime-forms. Kevin Kevany looks at the latest tactics and technologies for deterring theft from businesses.
Like any marketing strategy – the role of online marketing is to bring in new customers and keep them coming back for more. Glenn Baker checks out the rules of engagement and retention.
Risk management is about running faster – not simply dodging potholes. Kevin Kevany reviews the latest thinking in business risk management.
Merit and experience alone is no longer enough to keep business managers at the top of their game. Academic credentials are now vital for ongoing competitiveness. Patricia Moore reports.
It may be a battlefield out there – but one manufacturer, under fire from cheap imports, has survived through smart management and fast market response. But that’s not to say that a little legislative support still wouldn’t go amiss. By Glenn Baker.
In any economic climate, it’s less expensive to invest in the customers you have than try to attract new ones. But what happens when your customer base expands and customers want to be contacted in different ways? Software tools can help and in more ways than one. Vikki Bland explains.
Tough economic times demand sensible cost reduction and management strategies. Ruth Le Pla engages expert opinion to uncover some valuable cost-cutting lessons for all business owners.
FEATURES:
SOUTHERN REVIVAL
Once a largely forgotten region, in recent times Southland has undergone an economic transformation through the efforts of its business and community leaders. By Peter Owens.
MAKING FILMS, CREATING CHANGE
The story of a unique business partnership: two young film makers creating positive social change in the world through their powerful, thought-provoking documentaries. By Glenn Baker.
COVER STORY: TIGHTENING THE BELT
Tough
Having your payroll sorted is vital to good employee morale. A suitable payroll system can also make a significant contribution to the bottom line. By Kevin Kevany.
Having a great idea, or being good at producing a particular product or service, and understanding how to run a business successfully do not necessarily go hand in hand.
Upcoming event
Thursday 30 July 2026 | 7:00am – 9:00pm
📍 Covert Theatre, 51 Mackelvie Street, Grey Lynn, Auckland
Everyone talks about the importance of business strategy, but what does it actually mean in practice? Strategy trainer Ryan Sproull cuts through the jargon to give SME owners a clear, practical framework for thinking strategically about their business.
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