
NZBusiness December 2011
COVER STORY
From mighty seeds – the NZ2011 Business Club
FEATURES
To market, to market – export initiative.
Online marketing
Security check

COVER STORY
From mighty seeds – the NZ2011 Business Club
FEATURES
To market, to market – export initiative.
Online marketing
Security check

Kevin Kevany looks at online marketing in a world of hyper-connected, super-empowered individuals. How seriously should we be taking online marketing? Every owner/manager of an SME anywhere in the world struggles from the morning alarm – usually at least six times a week – right through to collapsing on the bed late, just to get on top of yesterday and today.

Some employees are nothing but trouble. Dr Mary Casey offers up strategies for dealing with the seven difficult employee types. Every manager knows the frustration of a difficult employee in the workplace – from the late starter to the incessant whinger to the non-deliverer.

New technologies are helping to lock down business premises, stock and assets. Steve Hart looks at some of the latest trends in business security and surveillance. ecurity is something we all have to take far more seriously, according to a report by business services firm PwC.

2011 has been declared another difficult year for New Zealand’s hard-working exporters – but there have been some positives. Patricia Moore wraps up the year and showcases two shining examples of export initiative. Since the late 1700s New Zealand has exported goods to the world.
New Zealanders would buy more eco-friendly products if they had a greater understanding…

COVER STORY
The great balancing act
FEATURES
Tackling those late payments
‘Doing good’ is good for business
Data security: facts and fallacies
How to avoid death by PowerPoint

Presenters must ‘get smart’ on visual aids if they want to grab the attention of audiences. Patricia Moore has this, and plenty more, advice on presentation technologies and techniques from the experts.

Keeping your business data safe and secure is not just about covering yourself for catastrophic events such as earthquakes. There are many other factors to consider, not least of which is the ever-present risk of human error. Glenn Baker looks at some facts and misunderstandings surrounding data security.

David Newport has advice on how to make your business sale-ready should a keen buyer suddenly appear. Most business owners have a snappy line if you ask them whether their business is for sale: “Yes, if the price is right”. Too many of them have obviously been watching that cheesy game show on TV because the majority do not have a clue about what it takes to make their business sale-ready should a keen purchaser turn up on their doorstep.

Kevin Kevany reports on how changes to the way businesses manage debtors is helping protect the lifeblood of business – cashflow. You might find this hard to believe, but New Zealand SMEs are sitting relatively pretty when it comes to debtor’s days and cashflow. We’re even better off than Australia. And there is considerable international interest in the lending model we use because, simply put, we Kiwis do it very well.

Choosing accounting software takes time and effort. In the long run finding the right package is an effective way to reduce business costs. Patricia Moore has the trends, the options, the issues and loads of advice. If your accounting software has you thinking ‘there has to be a better way’, it’s overdue for an overhaul; do it before you tear out too much hair trying to get the information you need.
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