2022

TradeWindow Cube cropped

In pursuit of a digital global trade platform

Kiwi business TradeWindow has ambitions to digitalise the world’s supply chains with its efficiency-boosting blockchain technology. At a recent media breakfast held at TradeWindow’s Takapuna head office it was appropriate

Rollers Bakery zoomed in

Planned (and baked) to perfection

Once there was a baker, a chef and a barista who all dreamed of opening a standout destination bakery for Auckland’s North Shore community. Turns out Rollers Bakery produced exactly

SIMON BRIDGES copy

Q&A: Accentuating the positive

New Auckland Business Chamber CEO Simon Bridges opens up about his future outside politics, leading New Zealand’s oldest business association.   What previous business experience did you bring to the

SEO concept

How to fine-tune your website’s performance

Richard Conway explains some simple SEO techniques that business owners can use to edge the competition. The past two years have cemented search engine optimisation (SEO) as perhaps the most important aspect of any business’s digital marketing strategy. If implemented properly, appearing organically on the first page of Google for the terms your target market is searching for is a proven way to drive sales, brand engagement, and loyalty. Google dominates the search engine landscape in New Zealand, accounting for more than 93 percent of all searches in this country. That’s a massive playing field for your marketing efforts. It’s also a level playing field. Google does not share its algorithms, so no business benefits from any insider information. The

Sales team

Discipline is sexy; motivation isn’t

Are under-performers holding back your sales team? Logan Wedgwood explains how the right discipline and structures can help the whole team succeed. What if an over-reliance on inspirational speakers is the reason your salespeople are failing? Motivation is often bandied around as what salespeople need. That kick in the ass, or coaching and mentoring. Inspirational words and support. But what if that isn’t true? Is a lack of motivation just an excuse for under-performance or laziness? What if what is really needed is discipline? You see, in my work as a consultant, all of the most successful salespeople I work with are disciplined, not motivated. The under-performers are the ones asking for motivation. The high performers show up and do

2020 Mat Wylie

Building your reputation, online and off

With online reviews now trusted more than ever before, Mat Wylie highlights the importance of building your business’s reputation both online and off.   When you’re asked to name a good dentist, café, mechanic or any other kind of business, you’re being asked to stake your reputation against a previous experience. This happened recently in my neighbourhood’s online group. Someone asked for a good builder, and local people chipped in with suggestions of builders that do good work. Their recommendations reached an audience of hundreds of people who weighed up feedback about this company and were able to make a better decision because of it. The old idea that people would tell five others about a great experience and 25

Mental health

Taking leadership on mental health

Todd Westwood has advice on how to get your employees mentally match fit. In the workplace, mental health is sometimes more important than physical health.  If a team member gets sick or injured, they take time off work. They’re expected to rest up, look after themselves, and return when well enough. From a business standpoint, it’s fairly straightforward. That’s what sick leave is there for. It’s a dollars-and-cents discussion, right?  Mental health is another ball game altogether.  If an employee is dealing with the tough stuff – like stress, anxiety, or grief – they might still turn up at work. They’ll clock in, but might be unfocused, distracted, and can weigh down others around them. All of this results in

Apple-iPad-Air-Apple-Pencil-lifestyle-220308

Sometimes the best computer is a tablet

For many people a tablet computer with detachable keyboard can be a better choice than a laptop. Bill Bennett explains how to find one that’s right for your business needs.