Leading by design
Founded by Mark Spurgeon and Michelle Shirtcliffe, Publica is a digital agency with design in its DNA and an attitude of undying optimism. If you ever need convincing of the
Founded by Mark Spurgeon and Michelle Shirtcliffe, Publica is a digital agency with design in its DNA and an attitude of undying optimism. If you ever need convincing of the
As the new decade emerges, new threats to business will emerge and the constant threat of cyber-attacks will remain ever-present.
Buy FEBRUARY issue here The new era dawning Well, here we are. Goodbye teens, and hello twenties. The 20th century gave us the ‘Roaring 20s’. I wonder what the equivalent decade
Anna Guenther’s equity crowdfunding platform PledgeMe has been a trailblazer in the business funding sector for the past five years. She talks about their achievements, the stand-out campaigns, her personal
Christchurch-based Connect Chiropractic is exercising a passion for social consciousness through its Koha Fee System and Community Connect Programme, and it’s proving to be a winner with the locals. Matthew
Buy FEBRUARY issue here The new era dawning Well, here we are. Goodbye teens, and hello twenties. The 20th century gave us the ‘Roaring 20s’. I wonder what the equivalent decade
Richard Conway shares his best advice for driving customers to your website via Google search. With more than 3,000 updates annually, the Google search algorithm is always being refined and tweaked to optimise performance. While most of these changes are small, Google sometimes releases big updates which can significantly impact search results. It can be difficult for small businesses to stay on top of all of these changing factors. So this article aims to distil what I see as the most important things that small businesses can do in 2020 to drive customers to their website via Google search. Authority Work towards making yourself an industry authority. You want to be quoted by other trusted websites and be interviewed
Kiwi-owned wellness and skincare brand me|today may have a quirky name, but its export marketing strategy is rock solid, thanks to the international experience of its three directors. Officially launched on the New Zealand market in October 2018, wellness and skincare brand me|today wasted no time in researching the potential of offshore markets for its portfolio of products. This is largely due to the trio behind the brand – Grant Baker, Michael Kerr and Stephen Sinclair – who are all heavyweights in the wellness industry, and have experience with other well-known international brands, some of which had originated out of New Zealand – the likes of 42Below and Trilogy. So how did this mix of a new health and wellness
Samantha Gadd’s Humankind is on a mission to improve employee experiences across New Zealand. Its success story is an inspiring one based around pivotal reinvention, employee-centricity, and simply leading by example. Four years ago Samantha Gadd embarked on a total rebrand of her highly successful Deloitte Fast 50-performing HR business. To pivot away from only focusing on the limited ‘risks and policies’ side of HR, which doesn’t help organisations grow, and move directly into the domain of employee experience – which is proven to have a major impact on the growth of all size businesses. It was goodbye HR Shop, which had served her well, and hello Humankind. Changing the brand and becoming a fully-fledged professional services business changed everything
TALES FROM THE CAMPAIGN TRAIL NO MORE WINGING IT HUMANITY CHAMPIONS AN EXPORT STRATEGY BUILT ON EXPERIENCE 5 PRACTICAL STEPS TO IMPROVE YOUR SEO
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Everyone talks about the importance of business strategy, but what does it actually mean in practice? Strategy trainer Ryan Sproull cuts through the jargon to give SME owners a clear, practical framework for thinking strategically about their business.
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