NZBusiness September 2019

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Sisters in sync

For Chloe and Florence Van Dyke pouring their personal philosophies and passions into their drinks company, has proven both motivational and pivotal to its success.

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Creativity: It’s logical really

Gary Cross continues his two-part series on branding – this month looking at the logical process, aka creative brief, behind ad campaigns that bring brands to life. Last issue, I

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Mastering the MBA

​The MBA has long been the pinnacle of academic achievement for business professionals. Today it is increasingly weighted towards experiential learning, leadership development and mind expansion.  Sit down with a

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FROM THE EDITOR

Buy SEPTEMBER issue here It’s pink and powered by inspiration September’s NZBusiness kicks off with a fascinating story on Nelson siblings Chloe and Florence Van Dyke – pouring their personal

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The sisters who’re doing it

Over the years there have been a number of sisters perform well in New Zealand’s business environment. One of the most high-profile teams was Sarah Gibbs and Catherine de Groot,

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Growth through insights

Marketing expert Nicole Crump explains how understanding consumers’ needs is vital for delivering what they need, and therefore growing and sustaining your business.   Working with businesses that are seeking profitable growth both domestically and internationally, we often hear the phrase “We are just looking for that silver bullet that will bring us the right customers.”    Unfortunately, there is never just one thing that produces the “silver bullet” or “magical solution” – it’s more a collection of well-thought-out and successfully implemented decisions and approaches that helps a business build awareness with the group of people who would benefit from what’s being offered.   It sounds simple when you put it on paper like this, but the reality, as we

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Are you looking through the right windows?

Support for Windows 7 is coming to an end. If your business still uses this version of Microsoft’s operating system, it’s time for decisions, as  Bill Bennett explains. From January Microsoft plans to drop support for Windows 7 – or in Microsoft language, Windows 7 will reach “End of Life Status”. That makes right now a good time for you to plan what to do. Dropping support means there will be no more updates and no more security patches. Most likely Microsoft will not answer your support calls about the operating system or respond to online questions. At that point Microsoft will wash its hands of any responsibility to keep you safe or to keep your software ticking over. Microsoft’s language

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Organic growth

Their son’s allergic reaction to non-organic foods inspired Mike and Chantel Priddy to launch a range of award-winning organic drinks. 

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Always remember to fall forward

Richard Conway shares his key takeaways on ‘failing fast’ from the fourth edition of the business speaker series Unfiltered Live. Flaunting our successes online is easy, but we mustn’t forget that running a business never goes as smoothly as we want it to. Everyone fails, but failure is just success in progress, and it’s in these moments where we best learn and grow. On Friday 21 June, top business leaders and entrepreneurs from around the world convened at the 4th Unfiltered Live event in Auckland to discuss their biggest challenges and shed light on how they transformed their ‘sh!t-shows’ into worldwide ‘hit-shows’. This year’s theme was ‘Fall Forward Auckland’. “If I’m going to fall, I don’t want to fall back

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Sky-high export earner

New Zealand’s tourism sector now has a bright new star to encourage international visitors to these shores. Annie Gray reports on Ngai Tahu Tourism’s recently opened Dark Sky Project in Tekapo. New Zealand’s international tourism market might not be growing at the same breakneck speed it has over the past five years, but the industry is still New Zealand’s largest export earner with total annual tourism expenditure of $39.1 billion and annual international tourism expenditure of $16.2 billion. The Statistics NZ Tourism Satellite Account for the year ended March 2018, which was issued in December 2018, shows the industry contributes 21 percent of the country’s foreign exchange earnings. While international visitor numbers have now slowed, they are still growing. The

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NZBusiness September 2019

Mastering the MBA Scoring big on a tough wicket Sky-high export earner Creativity: It’s logical really Always remember to fall forward