• About Us
  • Advertise with Us
  • Contact Us
  • Offers
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
  • About Us
  • Advertise with Us
  • Contact Us
  • Offers
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
NZBusiness Magazine

Type and hit Enter to search

Linkedin Facebook Instagram Youtube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
NZBusiness Magazine
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
Management

What Are Familiarisations?

The travel and tourism sector host familiarisations or more casually, ‘famils’, as a way to showcase their product to decision makers. These trips offer the opportunity to gain in-depth information […]

NZBusiness Editorial Team
NZBusiness Editorial Team
October 23, 2018 2 Mins Read
1.7K

The travel and tourism sector host familiarisations or more casually, ‘famils’, as a way to showcase their product to decision makers. These trips offer the opportunity to gain in-depth information about different regions, attractions, accommodation options, venues and conferencing services. While there is usually a measure of fun on a famil, the primary objective is to showcase available products and provide an experience to attendees for well-informed future purchasing decisions. If you are selected to join a famil, there is etiquette to be aware of. \

Are you a qualified buyer? When a hotel select guests to attend a famil they are looking closely at what type of business you work for. Do you currently purchase hotel room nights for your travellers or conferencing, not necessarily from their hotel? There is usually a set of criteria to select the qualified buyers based on the destination and hotel’s needs.

Show interest in the product you are on the famil to see. All the host properties and attractions will be providing you complimentary experiences and all they ask in return is your undivided attention. Give them feedback on their product and how it could work for your business. During the famil schedule there will be time to return phone calls and clear your emails.

Have fun, but not too much. Famils are meant to be fun, but remember you are representing your business. There will be food and beverage on offer, yet you may have another full day starting in the morning. Follow-up after your famil. There shouldn’t be any hard-sell during the famil, but your host will expect that you stay in touch after the famil and talk to them about any opportunities for future bookings.

Consider a famil as being like a test drive. When you are on-site, critically look at the offering and how it will work for your business to enable your team to base themselves for work or hold a successful conference.

www.heritagehotels.co.nz/conferences 
[email protected]

Share Article

NZBusiness Editorial Team
Follow Me Written By

NZBusiness Editorial Team

NZBusiness is a team effort, with article submissions curated by a small team of professionals under the guidance of Editor David Nothling-Demmer.

Other Articles

FAIL-EXPOSE-WEB (2)
Previous

The Fail exposé

SUPP CONTENT STUN
Next

Stunning ways to generate sales

Next
SUPP CONTENT STUN
October 23, 2018

Stunning ways to generate sales

Previous
October 21, 2018

The Fail exposé

FAIL-EXPOSE-WEB (2)

Subscribe to our newsletter

NZBusiness Digital Issue – September 2025

READ MORE

The Latest

Reinventing finance at one of New Zealand’s oldest real estate firms

October 21, 2025

What fifty years in business has taught Sir Ray Avery about survival

October 20, 2025

Embedding AI where it matters most

October 20, 2025

Spacebar Design crowned Supreme Winner at The David Awards 2025

October 17, 2025

Evan Goldberg: “AI is about putting power back in people’s hands”

October 16, 2025

Westpac NZ announces $100m commitment to support small business owners

October 16, 2025

Most Popular

Understanding AI
Economy, AI, and exports dominate 2025 business outlook
Cecilia Robinson’s mission to revolutionise healthcare
Confessions of a serial investor
NZBusiness Digital Issue – June 2025

Related Posts

top 3

Who’s leading the emergence of New Zealand’s circular economy?

October 15, 2018
Marisa-Fong_0

Coming to terms

October 15, 2018
NZBusiness Magazine

New Zealand’s leading source for business news, training guides and opinion from small businesses to multi-national corporations.

© Pure 360 Limited.
All Rights Reserved.

Quick Links

  • Advertise with us
  • Magazine issues
  • About us
  • Contact us
  • Privacy policy
  • Sitemap

Categories

  • News
  • Entrepreneurship
  • Growth
  • Finance
  • Education & Development
  • Marketing
  • Technology
  • Sustainability

Follow Us

LinkedIn
Facebook
Instagram
YouTube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability