Marketing

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Crafters of 'Untamed Spirits' open doors
New Zealand’s newest distillery, producer of New Zealand’s only West Coast botanical gin, has opened its doors in the historic West Coast town of Reefton. 
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Payments pioneer lights fire under NZ market
Payment tools in New Zealand have some catching up to do, according to one of the pioneers of the payments industry in New Zealand, Dave Spicer.
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Indoor skydiving attraction ‘iFLY’ opens in Queenstown
iFLY, a global indoor skydiving and body flight experience, opens in Queenstown this month bringing Kiwis the thrill of freefall, without a plane or parachute in sight.  
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Businesses back study on NZ's plastic packaging
Ten leading businesses are backing a new diagnostic study of New Zealand’s plastic packaging system with the aim of adopting a circular economy approach to plastics. 
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Cracker new name for The Clearance Shed
The Clearance Shed, a New Zealand owned and operated value retailer established in 2009, is dropping Clearance from its brand name with a rename to Crackerjack.  
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Biogro campaign targets organic labelling confusion
BioGro, the country's certifier for organic produce and products, is marking its 35th anniversary by launching a campaign to combat misleading organic labelling in New Zealand. 
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T&G Global’s NZ marketing team smashes Aussie awards
T&G Global’s Kiwi marketing team has won the PMA Australia-New Zealand 2018 Marketer of the Year Award for its Lotatoes potato brand campaign .
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New digital marketing tool helps brands grow
A new creative comms agency is out to help brands grow in the digital space with its innovative digital marketing insight and strategy tool.
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HELL franchises go mobile
HELL Pizza plans to roll out 30 new, lower-cost franchise opportunities in smaller towns, via its newly developed ‘HELL on Wheels’ mobile store concept. 
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Life and business after elite sport
Former Blacksticks captain Anna Lawrence has co-founded Boma - a self-drive marketing application which helps take the guesswork out of digital marketing.
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Facial expressions determine advertising creative
oOh!, in partnership with PHD, asks shoppers to smile for first mood recognition campaign...
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Small marketing spend dilutes value of SME websites
Many New Zealand SMEs rely on word of mouth to deliver new business and spend modestly...
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Kiwi trio brings ‘artisan wine’ to NZ tables
Kiwis may soon be enjoying the fruits of artisan winegrowers’ labours with their evening meals...
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Facebook announces hyper-local targeting
In the shift to personalization at scale, Facebook has announced local community targeting for multi-location marketers. 
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Wine tourism a major drawcard
Touring New Zealand’s wineries and vineyards has become a huge drawcard for visitors...
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Ponsonby Central delivers online food
Central Auckland foodie destination, Ponsonby Central, has launched home delivery...
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‘Robotic’ video studio targets online content
StyleShoots Live is a fully automated studio that captures still life and high-resolution video and automatically exports it, ready for online, social media and in-store digital signage.  
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Disruptive marketing company launches in Hawke’s Bay
Marketing consultancy business, IN Marketing, has recently launched in Hawke’s Bay, with Helen Clark heading its operations.
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Consumers willing to pay more for premium products
Research shows almost one in three consumers in New Zealand would consider spending more on a premium offering in key grocery categories.
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Northland entrepreneurs given chance to branch out
A new business ideas competition called The Pick: 2017 will give everyday Northlanders the chance...
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