Marketing

Small marketing spend dilutes value of SME websites
Many New Zealand SMEs rely on word of mouth to deliver new business and spend modestly...
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Kiwi trio brings ‘artisan wine’ to NZ tables
Kiwis may soon be enjoying the fruits of artisan winegrowers’ labours with their evening meals...
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Facebook announces hyper-local targeting
In the shift to personalization at scale, Facebook has announced local community targeting for multi-location marketers. 
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Wine tourism a major drawcard
Touring New Zealand’s wineries and vineyards has become a huge drawcard for visitors...
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Ponsonby Central delivers online food
Central Auckland foodie destination, Ponsonby Central, has launched home delivery...
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‘Robotic’ video studio targets online content
StyleShoots Live is a fully automated studio that captures still life and high-resolution video and automatically exports it, ready for online, social media and in-store digital signage.  
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Disruptive marketing company launches in Hawke’s Bay
Marketing consultancy business, IN Marketing, has recently launched in Hawke’s Bay, with Helen Clark heading its operations.
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Consumers willing to pay more for premium products
Research shows almost one in three consumers in New Zealand would consider spending more on a premium offering in key grocery categories.
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Northland entrepreneurs given chance to branch out
A new business ideas competition called The Pick: 2017 will give everyday Northlanders the chance...
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COFFIX looks to become household name
New Zealand owned and operated COFFIX is a company that puts ethical practices ahead of everything else. 
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SuperThriller Jetsprint
Want some excitement for your team or to entertain some important clients, SuperThriller Jet...
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Storytelling power amplifies success
IT marketing and brand strategists, Aamplify, have become a success story in their own...
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Latest advertising technology hits NZ malls
Scentre Group’s Westfield SmartScreen Network has made its debut to the Group’s New Zealand shopping centres.
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Jeremy Metherell
Laid back design success
Otago Polytechnic student, Jeremey Metherell, had a good excuse for lying around all… 
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Free branding for small businesses
Free branding for small businesses
Branding and growth strategists Waking Giants are offering a free branding package to help uplift...
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How to win at Black Friday
Black Friday, the retail phenomenon from the US (not the Friday 13th variety), is now well and truly part of the Kiwi retail...
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Kiwi consumers want more 'all natural' foods
More than two in five (44%) of New Zealand consumers say they wished there were more ‘all-natural’ food products on...
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World’s biggest cruise line introduces NZ activity
Cruise ships operated by Carnival Cruise Line have added bocce to their list of onboard activities, thanks to an inflatable court developed by New Zealand company Packaworld.
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Growth hacking to an international profile
The Kiwi co-author of a leading book on Growth Hacking is hacking his own way on the international conference circuit as a key note speaker at high profile conferences in Singapore and Dubai.
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Sacred Hill rebrands and diversifies
Sacred Hill Wine Company (SHWC) is rebranding to Quench Collective, effective October 1st. The new look and name, no longer brand or beverage specific, allows flexibility and diversification for building the business in the future.
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