Aussie e-commerce business Catch Group is expanding to New Zealand with the launch of CatchOfTheDay.co.nz – the first in a number of new markets the Group is looking to enter as part of its broader growth strategy, with plans to also extend into South-East Asia.
Catch Group saw an opportunity to further build out its presence in the New Zealand market with a dedicated retail offering to bring greater choice and value to New Zealand shoppers. The ecommerce group already has an established footprint in New Zealand. In 2017, the company acquired the iconic New Zealand childrenswear brand Pumpkin Patch, reinventing the brand for today’s shopper and re-launching it recently online. Catch is also currently trading on the TradeMe marketplace.
“Expanding into New Zealand is a logical extension for Catch. We already have a good customer base through our online store on TradeMe and now, we look forward to offering New Zealand customers a richer shopping experience with a dedicated online store,” said Nati Harpaz, CEO Catch Group.
CatchOfTheDay.co.nz will have around 30,000 products on offer across categories such as fashion, homewares, sporting goods, cosmetics, toys and more. Brands on offer include major labels such as ASICS, Adidas, Birkenstock, NARS, Benefit, Maybelline, Nintendo & SONY. Shipping is with DHL, with average shipping price NZD$9.95.
Catch Group’s expansion into New Zealand follows the Group’s recent move into telecommunications, with the launch of Catch Connect, in partnership with Optus. The Group also recently announced a series of strategic transactions with Lux Group to focus its operations and bolster its position as the leading diversified products e-commerce group in Australia. It also successfully grew its marketplace offering to over 1.1M SKUs, with over 1,000 sellers now on the platform.
Photo: Gabby Leibovich, co-founder and Nati Harpaz, CEO, Catch Group.