• About Us
  • Advertise with Us
  • Contact Us
  • Offers
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
  • About Us
  • Advertise with Us
  • Contact Us
  • Offers
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
NZBusiness Magazine

Type and hit Enter to search

Linkedin Facebook Instagram Youtube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
NZBusiness Magazine
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
News

Bold changes at Bartercard

The parent company of Bartercard is undergoing a reorganisation, acquiring a digital agency in Australia and renaming itself IncentiaPay.

Glenn Baker
Glenn Baker
March 20, 2018 2 Mins Read
1.6K

BPS Technology, the parent company of Bartercard, is undergoing a reorganisation, acquiring a digital agency in Australia and renaming itself IncentiaPay in order to focus on the fastest-growing arms of its business. 

The changes will not impact on the Bartercard divisions in New Zealand or Australia, which will continue “business as usual”, says Bartercard chief executive, John Scott (pictured). 

“However, these moves do allow for our parent company to expand and diversify into new digital payment areas, which, as previously indicated, are expected to be a strong growth sector for the business.” 

The changes are set to be approved at an Extraordinary General Meeting in Queensland on Thursday, 5 April. They include the acquisition of Sydney-based Gruden Group – a listed digital marketing and transactional payment company. Under the terms, BPS has agreed to provide consideration of $8 million, comprised of 27.68 million BPS shares and $250,000 cash, to Gruden. 

BPS says benefits of the acquisition are access to customers including Oporto, Red Rooster and Starbucks, further penetration of the fast food and hospitality sectors, and tapping into cost synergies with other parts of its business.

At the same time, the company has put in place a new management team and Board and plans to change its name to IncentiaPay to better reflect its core business activities.

“BPS remains a strong underlying business,” says its new CEO Iain Dunstan. “We are pursuing a restructuring and turnaround plan and will focus on re-positioning BPS for growth to drive revenue and profitability.”

As part of its ongoing diversification into new payment and rewards platforms, BPS previously bought Entertainment Publications, which publishes the Entertainment Books, and has an association with Asian mobile phone payment platform Alipay which is allowing it to make inroads into the Chinese tourist market. 

“It’s an exciting time to be part of the company expansion,” says Scott who was appointed trans-Tasman CEO for Bartercard in December, after running the New Zealand operation for five years. 

“It was logical to combine the New Zealand and Australian operation into one business unit and part of my role is to develop a shared service model to support the requirements of the enlarged business. At the same time, I am ensuring we continue to drive our culture of leadership and continuous improvement underpinned by technological innovation.”

Share Article

Glenn Baker
Follow Me Written By

Glenn Baker

Glenn is a professional writer/editor with 50-plus years’ experience across radio, television and magazine publishing.

Other Articles

The Agency
Previous

The agency of the future

Catch Group (2)
Next

Catch Group expands into New Zealand

Next
Catch Group (2)
March 20, 2018

Catch Group expands into New Zealand

Previous
March 19, 2018

The agency of the future

The Agency

Subscribe to our newsletter

NZBusiness Digital Issue – September 2025

READ MORE

The Latest

Turning AI’s potential into marketing results

October 22, 2025

Reinventing finance at one of New Zealand’s oldest real estate firms

October 21, 2025

What fifty years in business has taught Sir Ray Avery about survival

October 20, 2025

Embedding AI where it matters most

October 20, 2025

Spacebar Design crowned Supreme Winner at The David Awards 2025

October 17, 2025

Evan Goldberg: “AI is about putting power back in people’s hands”

October 16, 2025

Most Popular

Understanding AI
Economy, AI, and exports dominate 2025 business outlook
Cecilia Robinson’s mission to revolutionise healthcare
Confessions of a serial investor
NZBusiness Digital Issue – June 2025

Related Posts

Westpac NZ announces $100m commitment to support small business owners

October 16, 2025
ASB report on improving productivity

Investor confidence tumbles amid global uncertainty

September 22, 2025

Wallace Cotton celebrates 20 years of comfort and style

September 18, 2025

Voyager founder Seeby Woodhouse returns as CEO

September 18, 2025
NZBusiness Magazine

New Zealand’s leading source for business news, training guides and opinion from small businesses to multi-national corporations.

© Pure 360 Limited.
All Rights Reserved.

Quick Links

  • Advertise with us
  • Magazine issues
  • About us
  • Contact us
  • Privacy policy
  • Sitemap

Categories

  • News
  • Entrepreneurship
  • Growth
  • Finance
  • Education & Development
  • Marketing
  • Technology
  • Sustainability

Follow Us

LinkedIn
Facebook
Instagram
YouTube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability