• About Us
  • Advertise with Us
  • Contact Us
  • Offers
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
  • About Us
  • Advertise with Us
  • Contact Us
  • Offers
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
NZBusiness Magazine

Type and hit Enter to search

Linkedin Facebook Instagram Youtube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
NZBusiness Magazine
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
NewsProducts

Collaboration saves synthetics from landfill

Amanda Dorset was “sick to death” of crafting natural woollen products for conscientious consumers but having to stuff them with synthetics. Then a collaboration provided the perfect solution. Wilson & Dorset, designers and […]

Glenn Baker
Glenn Baker
November 21, 2022 2 Mins Read
3.1K

Amanda Dorset was “sick to death” of crafting natural woollen products for conscientious consumers but having to stuff them with synthetics. Then a collaboration provided the perfect solution.

Wilson & Dorset, designers and makers of beautiful sheepskin furnishings and based in Wānaka, has just launched a series of home décor pieces that are now “fully woolly” – both outside and in. Collaborating with a similarly future-focused wool brand – Wisewool – Amanda and husband Ben Wilson’s stunning sheepskin cushions and stackable ‘stone’ sets are now filled with Wisewool’s revolutionary engineered wool.

It’s a huge sigh of relief for Amanda, who says Wilson & Dorset have been focused on better outcomes from the planet for some time, but just couldn’t find a suitable supplier of natural filling.  When renowned chef and restaurateur Al Brown introduced Amanda to Harry Urquhart-Hay, one of Wisewool’s founders, the pair immediately saw the potential to work together.

“As the world learns more about the peril the planet is in, there’s rising demand for 100% renewable, sustainable and biodegradable fibres that offer style, form and functionality,” says Amanda. “We could no longer, in good conscience, contribute to the climate emergency by filling our natural woollen products with petrochemical based synthetics. As the saying goes, what’s inside matters. Wisewool’s wool fill provided us a 100% natural offering and was the solution to us maintaining environmental integrity.”

By using Wisewool wool fill inside its cushions and stone sets – which act as bolsters or floor furniture for leaning against, working on or relaxing into – more than 600kg of imported polyester fill will be saved each year from eventually ending up in landfill. “Soon, our shaggy sheepskin beanbags will also be filled with wool, saving a further 350,000 litres of nasty synthetic ‘beans’ from being manufactured and used.”

Harry Urquhart-Hay says using wool fill is good news for New Zealand, the planet, and for the strong wool sector locally.

“At Wisewool, one of our key values is to improve strong wool prices for our farmers,” says Harry. “We do this by taking their incredible fibre, which already has a reputation for being the best wool in the world, and developing it into a value-add, branded product. At our plant near Matamata, we engineer New Zealand strong wool into woollen ‘buds’ and woollen ‘cloud’. Working with Callaghan Innovation and the University of Otago’s textile department, we’ve learnt to harness the compressional resilience of wool. Therefore, we can replace synthetic filling with our premium equivalent where loft is required – from puffer jackets to pillows to sofas.”

Wilson & Dorset’s industry-first “fully woolly” furnishing series is now available to purchase online at www.wilsondorset.com

“This is a collection I can say we’re truly proud of through and through,” says Amanda. “Each product is of the land, harnessing wool’s natural attributes, and will return to the land and fully break down at the end of its long life.”

 

Photography by Jodie James.

Share Article

Glenn Baker
Follow Me Written By

Glenn Baker

Glenn is a professional writer/editor with 50-plus years’ experience across radio, television and magazine publishing.

Other Articles

Worker texting
Previous

Two-way texting service a lifesaver

Wayne & Scott
Next

From Tuatapere to the world

Next
Wayne & Scott
November 23, 2022

From Tuatapere to the world

Previous
November 21, 2022

Two-way texting service a lifesaver

Worker texting

Subscribe to our newsletter

NZBusiness Digital Issue – June 2025

READ MORE

The Latest

A smooth journey to business growth

June 25, 2025

Tourism HQ revamps rite of passage for first-time travellers with Spring Break Fiji 2.0

June 25, 2025

Power shift

June 23, 2025

AI that actually works for you

June 20, 2025

How tech, optimism and agility can drive SME growth

June 19, 2025

Disruption and opportunity: Why Kiwi companies are looking to the UK

June 19, 2025

Most Popular

Understanding AI
How much AI data is generated every 60 seconds? New report reveals global AI use
Navigating economic headwinds: Insights for SME owners
Navigating challenges: Small business resilience amidst sales decline
Nourishing success: Sam Bridgewater on his entrepreneurship journey with The Pure Food Co

Related Posts

NZ business optimism hits six-year high, 2degrees survey finds

June 18, 2025

Budget 2025 reaction: Business applauds investment incentives, concern over KiwiSaver changes

May 22, 2025

Budget 2025: SMEs seek tax cuts, less red tape as confidence wavers

May 21, 2025

From redundancy to resilience

May 16, 2025
NZBusiness Magazine

New Zealand’s leading source for business news, training guides and opinion from small businesses to multi-national corporations.

© Pure 360 Limited.
All Rights Reserved.

Quick Links

  • Advertise with us
  • Magazine issues
  • About us
  • Contact us
  • Privacy policy
  • Sitemap

Categories

  • News
  • Entrepreneurship
  • Growth
  • Finance
  • Education & Development
  • Marketing
  • Technology
  • Sustainability

Follow Us

LinkedIn
Facebook
Instagram
YouTube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability