Dominos shares social media tips

Domino’s Pizza has increased its social media headcount to now include 24/7, round the clock monitoring across all platforms in a move they say is absolutely necessary.

New Zealand General Manager, Scott Bush says the Company is dedicated to its online community, answering questions and responding to messages right around the clock.

“Social media is an extremely powerful avenue for everything from customer support, enquiries, feedback and building long-term relationships with those who are passionate about what we do.”

“We wouldn’t be taking this feedback seriously if we just let it sit dormant and didn’t respond after it reached a certain hour in the day.

“All too often we see brands schedule time posts or not respond for days at a time – this is a missed opportunity – you wouldn’t stop serving customers standing in your store ready to order pizza from you.”

Mr Bush admits that social media impacts every aspect of the business and that it’s a full time job.

“You’ve got to be monitoring your pages and engaging with your fans and followers 24/7. Popular pizza eating times are late nights and weekends so we definitely don’t consider what we do as a nine to five job.”

The brand has enjoyed much success in the social media space to date recently reaching 250,000 Facebook likes, not to mention their recent activity on newer platforms Snapchat and Vine. Dominos’ are across multiple social media platforms and have that 24/7 support available on all of them. Our Social Media team are fully trained members of our marketing team and part of our wider Domino’s network so all communication with customers is accurate and up to date.

Scott Bush says that to enjoy success in the social space it’s important to inject personality, don’t be afraid of feedback and most importantly be relevant.

“We look forward to continuing to make this a focus area of the business for as long as our customers are joining us in the conversation.” Mr Bush said.

 

1. Don’t be shy! We encourage our fans to leave feedback – the good, the bad and the ugly because it’s the only way we can improve. We listen, we respond and we take it on to make improvements in the business. If you shy away from this it’s a missed opportunity.

2. Personality matters. People are becoming more scrupulous on who and what they follow and share. It’s harder to gain

cut-through and relevance. Know your company’s values, know what and what you represent and have fun with your online community. Inject humour, humanise content and most importantly be relatable.

3. Be relevant. If you’re not relevant or timely you’ve missed the boat. Know your fans and your followers. Read

what they read, watch what they watch and respond by producing timely and engaging content as

opposed to just pushing promotional messages.