Workshop shows how to leverage new media for business growth

A one-day live event at Auckland’s North Harbour Stadium's ASB Lounge will bring together eight industry leaders to provide entrepreneurs and business owners with the essential sales and marketing tools for increasing revenue in the constantly evolving new media market.

The event will provide Auckland’s entrepreneurs and business owners with the information and tools essential for business success in the new media landscape. Sales System’s Sean McDonald and entrepreneur Tenby Powell will host Kick-Start Your Business: What Every Entrepreneur and Business Owner Needs to Know to Survive and Thrive in the New Media World on 4 October 2012.

The new media world of digital marketinghas been marked by almost constant change in the last 10 years. While larger corporations have the staff and funds to devote to keeping up with these shifts, small-business owners and entrepreneurs are often left to figure things out for themselves. But for those without a background in digital media, that task has grown increasingly difficult.

At Kick-Start Your Business, six media industry thought leaders will provide a comprehensive overview of their area of expertise so attendees can start applying essential new media tools and techniques in their businesses.

Kick-Start Your Business attendees will walk away from the event knowing how to…

• Automate sales and marketing systems to increase revenue while decreasing the man-hours required to oversee these systems.

• Create marketing content that connects with prospective clients and converts into sales.

• Decide which social media platform is best for their business and leverage that platform’s capabilities for maximum return on investment.

• Avoid costly financial mistakes business owners often make and establish a plan that leads to financial success.

• Strike a balance between the demands of business and life. 

”I’ve talked with so many business owners who are completely at sea when it comes to leveraging new media for business growth,” says Sean McDonald. ”This event will fill that knowledge gap and give business owners a solid base for implementing new technologies in the future.” He adds that attendees will also have the opportunity to hear expert presenters, which will ensure that everyone leaves with clarity on the issues that matter most to them.

The event will run from 8.00 a.m. to 7.00 p.m. on 4 October 2012 at Auckland’s North Harbour Stadium in the main ASB Lounge. 

For more information and to register go to www.kickstartyourbusiness.co.nz