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PodcastsSustainabilitySustainably Ever After

Episode 14: Redefining fashion with Aidan Bartlett of Designer Wardrobe

NZBusiness Editorial Team
NZBusiness Editorial Team
April 17, 2025 2 Mins Read
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Pictured above: Aidan Bartlett and Lilah McDonald.

In this episode of Sustainably Ever After, host Lilah McDonald chats with Aidan Bartlett, CEO of Designer Wardrobe – a fashion resale platform that’s redefining how New Zealanders interact with clothing.

From its humble beginnings as a Facebook group to a thriving online marketplace, Designer Wardrobe has become a standout player in New Zealand’s sustainable fashion movement.

Aidan shares the evolution of the platform, the power of trust within a peer-to-peer community, and the conscious choices behind scaling a business with sustainability at its core. This episode offers valuable insights not only for fashion entrepreneurs but for any business owner looking to align profit with purpose.


LISTEN ON SPOTIFY   LISTEN ON APPLE

Episode highlights

The backstory of Designer Wardrobe: How a simple community idea evolved into a national e-commerce platform for fashion resale.

Why a circular economy model is crucial for the future of fashion: How Designer Wardrobe empowers users to make more sustainable choices.

The power of people: The importance of community trust, brand integrity, and customer experience in growing a peer-driven business.

Start-up growth: How Aidan approaches leadership and decision-making in a fast-scaling, mission-led start-up.

Fashion-froward mentality: The ways Designer Wardrobe reduces fashion waste and promotes affordability while staying true to modern style and convenience.

Online marketplace: The digital innovation and operational design behind making fashion resale seamless and scalable.

Plus: Real-world advice for other purpose-led businesses on balancing commercial growth with environmental and social impact.

“We’re not just a fashion platform – we’re part of a mindset shift towards smarter, more sustainable ways of consuming.” – Aidan Bartlett

Get in touch

Website – nzbusiness.co.nz/podcasts
Instagram – @sustainablyeverafterpodcast

If you enjoyed today’s episode, don’t forget to rate the podcast on Spotify or leave us a review on Apple Podcasts. That way more people can find us and learn about Sustainability!

Find out more about Designer Wardrobe

Website – designerwardrobe.co.nz
Facebook – @designerwardrobenz
Instagram – @designer.wardrobe.marketplace
TikTok – @designer.wardrobe.mp


A special thanks to sponsors of this podcast, Milford Foundation that is supporting education, youth and the environment to build a better tomorrow for all New Zealanders.

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