The need to name and shame.
Late last year, the Commerce Commission publicised its involvement in the conviction of two South Island men for misrepresentation...
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Opinion
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Lies, incompetence and customer service.
Everyone gets the basic concept and premise of "Marketing" don’t they? Sure they do. You hire a marketing...
5 Major Myths for intending Franchisors?
If you’ve ever talked about franchising your business, you’ll soon find yourself having conversations with people who...
Don’t worry, everything is fine
Marketing isn’t broken. It isn’t a gazillion times more complicated than this time last year. It hasn’t turned...
How to Turn Unhappy Customers into Raving Fans
The New Zealand manager of a large international company recently told his salespeople about a meeting he and his team...