Most of us ‘do risk management’ intuitively, subconsciously, or in a way that has everything to do with our own survival. It’s what you do. And we certainly don’t relate it back (mostly) to our achieving success or even boosting the organisation we work for.
Who better to understand what is happening in New Zealand’s insurance industry and the change that is/has taken effect than major broker Marsh Limited. Grant Milne is executive director of Marsh’s SME/‘Middle’ Market operation. The company itself is a good example of an organisation adapting to changing markets. As cashflows have tightened across the SME board, Marsh has adapted products and its own marketing strategy to ensure vigorous growth in straightened circumstances – using business and other associations to provide critical mass, and then providing targeted products at competitive prices.