How to do more with less

Business is changing around the world. ‘Frugal innovation’ is revolutionising industries and reshaping management thinking. It allows companies to get high-quality products to market quickly using limited resources – vital in a business landscape increasingly defined by trends such as the circular economy and the maker movement. Frugal Innovation lays out the key principles, perspectives and techniques behind the new art of doing more with less.

With more than 50 case studies and specific recommendations for HR, R&D, operations, sales and marketing and more, this book shows business owners and managers how to profit from doing business frugally.

ISBN 978-17812-53755