• About Us
  • Advertise with Us
  • Contact Us
  • Offers
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
  • About Us
  • Advertise with Us
  • Contact Us
  • Offers
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
NZBusiness Magazine

Type and hit Enter to search

Linkedin Facebook Instagram Youtube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
NZBusiness Magazine
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
Books

Slippers – Service by Selling

Based on ‘What the plumber taught the mayor about business’, this simple story highlights practical ways to succeed in business. Written by ex MP, Mayor of Wellington and businessman, Mark […]

NZBusiness Editorial Team
NZBusiness Editorial Team
February 19, 2012 2 Mins Read
385

Based on ‘What the plumber taught the mayor about business’, this simple story highlights practical ways to succeed in business.

Written by ex MP, Mayor of Wellington and businessman, Mark Blumsky, Slippers had its beginnings in a series of speeches he gave on the secrets of business success, following a positive experience with a plumber named Peter.

As well as being timely and professional, the plumber also had a point of difference, bringing slippers to wear on the job.

Using this example, Blumsky looks at how to find the point of difference that distinguishes your business from others, operating in the same area of work. 

Blumsky describes Slippers as a friendly book, not an autobiography, but a collection of stories and experiences connected by the slippers theme.

Cartoon pictures are incorporated along with conversations between a hotel clerk and guest, Blumsky and his staff, but most importantly, Peter the plumber and Blumsky.

After his experience with Peter, Blumsky, who is the book’s storyteller, deduces there are three important concepts in business – vision, point of difference and attitude.   

Blumsky, who left Hannah’s Footwear Company to start his own shoe store, Mischief Shoes, explains how he introduced these three concepts to his new business.  

A ‘ten out of ten’ check list gives ten actions or techniques to be used in every interaction with a potential customer to create a relationship with the customer, focused on customer service, rather than directly related to selling (shoes in this case).

Under the heading ‘Are you being served?’, there’s a list of horror stories we can all identify with, illustrating where customer service is lacking. For example: “The two staff in the shop were too busy discussing their weekend. Admittedly there was a hell of a lot to discuss, most of it X-rated.  I started to feel nauseous, as well as ignored, so I left”.

One way of checking out your business is to put yourself in the customer’s shoes. As mayor, Blumsky said he’d “spend a day dishing out parking tickets or answering the phones”, to understand the business of running a city. 

While the challenge for businesses is “to find their own slippers and to enjoy the process of implementing them”, you are reminded, it is important to remember your edge will not last indefinitely. If you want to remain number one, you will have to continue to innovate.  

Blumsky’s suggestions will help you do that.

Usefulness: 8/10

Linda Donald is an Auckland-based freelance writer and reviewer. Email [email protected]

 

Share Article

NZBusiness Editorial Team
Follow Me Written By

NZBusiness Editorial Team

NZBusiness is a team effort, with article submissions curated by a small team of professionals under the guidance of Editor David Nothling-Demmer.

Other Articles

Steve-Jobs_0
Previous

The Innovation Secrets of Steve Jobs

twitter_0
Next

Get Rich with Twitter

Next
twitter_0
February 19, 2012

Get Rich with Twitter

Previous
February 19, 2012

The Innovation Secrets of Steve Jobs

Steve-Jobs_0

Subscribe to our newsletter

NZBusiness Digital Issue – June 2025

READ MORE

The Latest

Review: Future Tech & Your Business event

July 10, 2025

Simon Bridges on AI, SME curiosity, and building billion-dollar niches

July 10, 2025

Start-up taps beer tech to deliver premium milk on tap

July 10, 2025

Knowledge has de-risked decision-making for pharmacist Kerryn Stokes

July 8, 2025

Beyond the full-time whistle

July 7, 2025

Your mid-year marketing reset: Five steps to unfreeze your strategy

July 7, 2025

Most Popular

Understanding AI
How much AI data is generated every 60 seconds? New report reveals global AI use
Navigating challenges: Small business resilience amidst sales decline
Nourishing success: Sam Bridgewater on his entrepreneurship journey with The Pure Food Co
How Quirky Campers’ bold marketing tactics drove award-winning success

Related Posts

Better: Authentic thought leadership without the ick

July 10, 2024
Nathan 4

How to run a business without borders

June 12, 2023
WooWoo for Women

Beating the business misfit blues

April 4, 2022
John Angell (lo res)

How to succeed at being your own boss

November 26, 2020
NZBusiness Magazine

New Zealand’s leading source for business news, training guides and opinion from small businesses to multi-national corporations.

© Pure 360 Limited.
All Rights Reserved.

Quick Links

  • Advertise with us
  • Magazine issues
  • About us
  • Contact us
  • Privacy policy
  • Sitemap

Categories

  • News
  • Entrepreneurship
  • Growth
  • Finance
  • Education & Development
  • Marketing
  • Technology
  • Sustainability

Follow Us

LinkedIn
Facebook
Instagram
YouTube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability