Books

Create a life you love   In 2006 Serena Star-Leonard decided to leave her lucrative career in IT and start her first small business. Three years later she began her first 12-month, life-changing project: to create an income she could earn working one day a week from anywhere in the world through blogging. Today’s she still living her dream lifestyle – travelling the world visiting remote places and filming mini-docos about inspiring community projects for her new project ‘five point five’. How to Succeed in 12 Months is written to help you start living your passion – whether it’s travel, business, or simply making a difference.   Discover how to break down your dreams into small, actionable steps; eliminate excuses

Why do some professional services practitioners get great referrals and grow their market share while others struggle?   In Professional Services Marketing Wisdom, Ric Willmot charts a course from marketing frustration to unprecedented business results. Using the Whirlpool Marketing system, he outlines the essential principles you need to know to accelerate the marketing performance of your professional practice. Learn how to identify your market niche, or create your own; build a solid brand identity; make use of digital marketing tools; gather critical market and client data; and write winning proposals tailored to each client’s needs. Above all, you’ll learn a marketing system that creates breakthrough business results to help your business survive and thrive.   ISBN: 978-07303-09994

Nowadays society equates success with long hours, taking work home and never switching off. In her book Thrive, Arianna Huffington, president and editor-in-chief of the Huffington Post Media Group, contends that this definition of success is unsustainable, unsatisfying and unhealthy (and having collapsed through overwork, Huffington writes from experience). Building and looking after our financial capital is not enough, we must strive to protect and nurture our human capital as well, she says. “Stress and hyper-connectivity profoundly, and negatively, affect our creativity, productivity and decision-making.” Alongside power and money, Huffington has identified a third way of quantifying success – a ‘third metric’ that recognises the importance of our well-being, our ability to draw on our intuition and inner wisdom, our

Do you have difficulty completely focusing on a specific task you’re engaged in? Perhaps you’re distracted right now, while reading this magazine? Perhaps those distractions are via emails, SMS messages, a Facebook stream, Twitter feed, or maybe you’re just constantly checking your watch? If you can successfully resist the urge to let your mind drift, then well done, you’re in the minority. According to Daniel Goleman, author of Focus: the hidden driver of excellence, a reader’s mind typically wanders up to 40 percent of the time when perusing a text.But what are the benefits of paying attention for sustained periods of time? One word, says Goleman: success. In this brilliantly argued book Goleman shows why the cornerstone of success in

Jack Delosa’s business career started at age 18 when he dropped out of university, borrowed $20k from the bank and bought into his first business – a call centre in Melbourne. Eight years, four businesses and many setbacks later, he is recognised as one of Australia’s most successful young entrepreneurs. In his book UnProfessional, Delosa offers a fresh perspective on the challenges of starting and running a successful business. There’s practical advice on how to become a market leader on a shoestring budget; how to become the go-to person in your industry to win more business faster; how to manage and lead other people toward your vision and why it’s important to fail fast. Delosa has done it all by

OK, perhaps not strictly a book written for employers, nevertheless business leaders can extract valuable insight from ‘Approachable Lawyer’ Michael Smyth’s second book Employed But Under Fire – Strategies for Dealing with a Difficult Boss.People spend a significant proportion of their lives at work, so when they’re under fire and the boss is giving them a hard time it can have a significant impact on their happiness and wellbeing. This book explains in simple terms what is really going on at work and strategies people can adopt to get out of the stress. Lessons include how to negotiate an employment agreement; how to answer misconduct allegations; how to deal with a performance management process; how to deal with a bully;