Tracel showcases New Zealandโs natural health expertise at CIIE
New Zealand natural health brand Tracel is taking its wellness mission global, showcasing innovation and transparency at CIIE.
New Zealand natural health brand Tracel is taking its wellness mission global, showcasing innovation and transparency at CIIE.
As global trade uncertainty rattles traditional alliances Paul Beare explores why more New Zealand businesses are setting up shop in the UK.
Fijiโs Deputy PM Biman Prasad andย Finance Minister Grant Robertson spoke at the recent NZ-Fiji trade and business conference, where a potential visa waiver for business travel was discussed. Over 150 delegates from New Zealand and Fiji gathered for the full-day conference held at the Ellerslie Events Centre. The conference was promoted jointly by the New Zealand Fiji Business Council and the Fiji New Zealand Business Council. Both councils are responsible for two-way trade and investment between the two countries. The New Zealand-Fiji Business Council hosted this yearโs event. Biman Prasad proposed a target of $FJ2 billion in two-way trade between New Zealand and Fiji by 2030 and would like to see Fiji become a top 10 trading partner of New
ExportNZโs 2023 Pre-Election Report sets out the state of play for the sector and invites the next government to collaborate further on the challenges facing businesses. ExportNZโs executive director Josh Tan (pictured) says exporting is crucial to the success of New Zealandโs economy. โNew Zealandโs total export value was $89.9 billion in 2022, thatโs 24 percent of New Zealandโs total GDP. The next government needs to understand why international trade matters, and how it can support the sector in future. โOur pre-election report includes feedback and outcomes from the past 24 months of advocacy work, our pre-election engagement tour around the country and all-of-government roadshow,โ he adds, โas well as results from the annual DHL ExportNZ Barometer survey, released just
Damon Paling shares insights on the highs and lows of launching a New Zealand brand on Amazon.com. An excellent opportunity to expand internationally or a seemingly endless investment? In this case, the journey to establishing a successful six-figure business on Amazon.com began by abandoning an outdated โset and forgetโ approach. The initial strategy involved a two-year-old Amazon Marketplace store that had been outsourced to a third-party based in New Zealand. Despite generating poor sales revenue, the store garnered favourable reviews, ratings, and displayed a strong brand image, including control over the crucial โbuy boxโ. Notably, Shopify data indicated that the US ranked as the third most significant traffic source for our brandโs direct-to-consumer website, trailing behind New Zealand and Australia,
Having attended the recent ExportNZ ASB Wellington Export Awards, Josh Tan has been reminded of Kiwi exportersโ commitment to sustainability and diversity. A lot goes into great exports โ navigating new market entry and sustainability strategies, adapting your product/service, foreign legal and regulatory compliance systems, cultural and language barriers and much more. It isnโt an easy gig, but we have plenty of outstanding exporters right here in New Zealand. The recent 2023 ExportNZ ASB Wellington Export Awards celebrated the finest the region has to offer, with everything that makes a good exporter great on full display. Three key features stood out to me on the night: Many successful exporters were embedding sustainability within their businesses. The impressive sector diversity that
A new world-first fermentation technology developed by Kiwi scientists is set to provide a multi-million-dollar export boost for New Zealandโs nutraceutical exports. The technology allows scientists to grow and extract bioactive compounds from a mushroom organism in a laboratory and fermentation process for use in health supplements – reducing the need to farm and process fully grown mushrooms. The new method provides a more consistent level of bioactive ingredient for use in supplements and will pave the way for an entirely new local export industry built around extraction of molecules for other food and wellness products. Scientists will use the new process to grow part of the root of the Ganoderma Lingzhi mushroom in under 10 days – which would
High-profile entrepreneur Edna Swart is looking at significant overseas growth following a deal with Australiaโs sixth-largest retailer. The deal will see Swartโs ed&i body products retail in selected Chemist Warehouse stores throughout New Zealand as well as their e-commerce channels – and is set to provide a platform for trans-Tasman export growth. Chemist Warehouse, which generates over $3bn in revenue annually, has over 500 outlets in Australia and plans to open up to 70 stores in New Zealand. Swart says her business operates under a social enterprise model, with tens of thousands of dollars being returned to charity annually. She says the company had a 245% increase in sales revenue in the last financial year and is targeting over $8
Upcoming event
Thursday 28 May 2026 | 7:00am โ 9:30am
๐ New Zealand International Convention Centre, 101 Hobson Street, Auckland
Join us for a practical, insight-led morning exploring how Kiwi businesses are navigating todayโs conditions and unlocking new growth opportunities in 2026.
Latest issue
Read the March issue of NZBusiness, focused on intentional growth โ with practical insights, expert perspectives, and real-world stories.
Latest articles
Get practical insights, expert advice, and the latest from New Zealand’s SME community โ delivered straight to your inbox in our fortnightly newsletter. Plus, access our latest digital issues anytime.
