Linda Coles, โchief of everything prettyโ at Amy & Ella, shares the story behind her startup online business and the ethical thinking that backs it. NZB: Amy & Ella is a new direction for you. What is the story behind the business? Linda: Long before I worked in digital marketing, my career was all about retail, fashion, working in Oxford Street and around the London area. It was my passion, a thoroughly enjoyable part of my life and a fulfilling career. Fashion retailing taught me a lot about business โ about customer service and having a commercial offering in particular. When I found the skirts we now sell through Amy & Ella, it was quite by accident. I had bought a