Start-up

Amy&Ella fashion

Q&A: A business built on ethics and experience

Linda Coles, โ€˜chief of everything prettyโ€™ at Amy & Ella, shares the story behind her startup online business and the ethical thinking that backs it. NZB: Amy & Ella is a new direction for you. What is the story behind the business? Linda: Long before I worked in digital marketing, my career was all about retail, fashion, working in Oxford Street and around the London area. It was my passion, a thoroughly enjoyable part of my life and a fulfilling career. Fashion retailing taught me a lot about business โ€“ about customer service and having a commercial offering in particular. When I found the skirts we now sell through Amy & Ella, it was quite by accident. I had bought a

Emma and Jill 2 Holski

A visionary collaboration

How do you create and launch a new holistic skincare range in an already saturated market? Sisters in law Emma and Jill, founders of the Holski brand, share their story and their advice.   NZB: Describe the moment you two made that initial decision to go into business together with Holski. And what made you two think youโ€™d make successful business partners? Jill: Emma and I are sisters-in-law, and we spend a lot of time together. Our children love hanging out with their cousins, and we both experienced melasma during our pregnancies, which was a major concern for us. Melasma is a skin condition which can happen during pregnancy where discoloured patches appear on the face. This motivated us to

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