Unlocking Growth: Insights from NZBusiness’ Networking & Note-taking event

Pictured above: Panel discussion on growth strategies at the NZBusiness Growth & Your Business event at the Icehouse.

As SMEs navigate an evolving and unpredictable economic landscape, staying ahead requires strategic thinking, resilience, and the right connections. NZBusiness magazine’s Growth & Your Business event, held at the Icehouse on March 13, brought together industry leaders and SME owners for an informative evening of networking and insight-sharing.

Joe Youssef, Founder and CEO of Tautoko Kaupapa, was among the attendees and shares his key takeaways from the evening – from the importance of strategic focus to the mindset shifts necessary for sustainable growth.

I had the privilege of attending NZBusiness’ Growth & Your Business even – after attending previous networking events hosted by the publication – an experience that never fails to enrich my perspective on the ever-evolving business landscape.

With a panel of experts discussing how to seize growth opportunities in 2025, the event provided me, and I’m sure other attendees, with actionable strategies to refine operations, strengthen leadership, and position their businesses for long-term success.

Moderated by NZBusiness Editor David Nothling-Demmer, the panel featured an impressive lineup of business leaders:

Aaron Smith, CFO of 2degrees, shared insights on financial discipline and strategic decision-making in a rapidly evolving market.
Lisa Turnbull, CEO of NZX Wealth Technologies, discussed the role of leadership in driving business growth.
John Berry, CEO and Co-Founder of Pathfinder Asset Management, spoke to the power of ethical investing and sustainability in long-term business success.
Kieran Carr, CFO of Carr & Haslam, brought a family business perspective, highlighting the importance of strategic implementation and operational efficiency in a legacy company.

These gatherings are invaluable, and I always come away with a few gems of wisdom. Here are some key takeaways that resonated with me:

Double down on strategy: In these challenging times, the temptation to pivot is strong, but we must remain true to our strategic foundations. Rather than being swayed by every market fluctuation, it’s crucial to invest time at the strategic level, setting clear goals that align with our long-term vision. Success transcends mere numbers; it hinges on having a clear, actionable strategy.
Prepare for growth: The phrase “Survive to 2025!” may be overused, but it underscores an important truth. As we solidify our strategies, we must also ensure that our systems, processes, and policies are primed for future growth. One inspiring example shared was a family-owned business that has weathered 34 recessions over its 160-year history, reinforcing the belief that we can navigate the current economic climate.
Maintain market presence: In the face of adversity, cutting costs may seem like a prudent move, but we must remember the pitfalls of allowing financial leadership to dictate our direction. Effective leadership, coupled with a clear vision and brand message, is essential for remaining relevant and visible in our industry. Staying connected with our audience fosters collaboration and growth opportunities.
Strategic cost management: Every dollar spent should align with our strategic goals. It’s imperative that our investments are intentional, and impactful, and contribute to our overarching objectives.
Empower sales mindset: I really liked this one – everyone in the organisation should feel equipped to represent our brand and contribute to sales. This collective sales mindset can drive significant results and foster a culture of collaboration.
Monitor non-cash metrics: While cashflow remains a priority, we must also keep an eye on culture, employee engagement, and brand exposure. These non-cash metrics are essential for our overall health and growth potential.
Growth with purpose: Pursuing growth merely for growth’s sake is not a sustainable strategy. Instead, our evolution should add genuine value to our stakeholders and the community.
“Our budget is strategy in numbers”: This succinct phrase encapsulates a truth I’ve long believed: Strategy should inform the budget. It’s a reminder that financial planning is an extension of our strategic vision.

These insights left me feeling encouraged and motivated, and I hope they inspire you as well. In a world filled with uncertainty, staying true to our strategies and preparing for the future can lead to resilience and success. I hope these encourage you as we navigate the complexities of our business journeys.

Look out for more details on our next business networking event, coming soon.