• About Us
  • Advertise with Us
  • Contact Us
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
  • About Us
  • Advertise with Us
  • Contact Us
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
NZBusiness Magazine

Type and hit Enter to search

Linkedin Facebook Instagram Youtube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
NZBusiness Magazine
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
InspirationNews

Musos serve snails to boost business belief

Aussie star DJs Peking Duk are launching a one-of-a-kind escargot food truck to help MYOB boost belief amongst Kiwi and Australian business owners. MYOB has challenged DJ duo Adam Hyde […]

Glenn Baker
Glenn Baker
August 23, 2023 3 Mins Read
2.5K

Aussie star DJs Peking Duk are launching a one-of-a-kind escargot food truck to help MYOB boost belief amongst Kiwi and Australian business owners.

MYOB has challenged DJ duo Adam Hyde and Reuben Styles to bring a wild idea to life, inspiring other budding entrepreneurs to kick-start their own dreams and sharing some of their own hard-earned lessons along the way.
“We were sitting around a Bunnings’ table kicking on after a gig one night wondering what weird and wonderful creation we could come up with, then it hit us. A food truck that serves escargot!” exclaimed Styles.

“The lightbulb moment came as we were watching a snail make its way across the backyard at two in the morning. It’s a bit left of centre, but the best ideas often are. You just need to give it a go and find out,” added Hyde.

The artists, behind tunes such as High, Fire, and Take me Over – and whose recent cover of Crowded House tune Fall at your Feet has gained more than half a million views on YouTube – won’t be launching their business alone. They’ll be calling on the public to help them crowdsource the name and menu times for their escargot food truck.

Newly appointed CEO at MYOB, Paul Robson, said: “Adam and Reuben were a great choice to tackle this challenge and to help inspire more Aussie and Kiwi businesses to unleash their potential. While they’re renowned for their musical exploits, the pair also have strong entrepreneurial roots.”

Adam and Reuben were previously owners of a bar in Melbourne in the late 2010’s; they have also established an impressive business profile for themselves selling branded clothing and other merchandise.

“We’ve had our fair share of business successes and failures over the years, including the time we tried to sell hoodies in Darwin. We may as well have been selling ice to penguins on that occasion, but the good decisions have far outweighed the bad. It was an opportunity to learn and improve for next time,” said Styles.

“We’re excited to apply those learnings to our escargot exploits.”

Findings from MYOB’s Belief Barometer released earlier this year found more than 8-in-10 New Zealanders have had an idea for a business, however only 50 percent of this group had taken action to start one.

The survey of more than 1,000 people found that for many, fear of failure was a barrier to starting up, with 42 percent of those polled citing this as a reason why they didn’t pursue their idea.

“There is a gold mine of untapped business potential in New Zealand just needing a nudge in the right direction. We hope through Peking Duk’s journey that budding entrepreneurs will be inspired to kick-start their own business adventure,” said Robson.

“We see a plethora of incredible and diverse enterprises coming through our business management platform and we want Kiwis and Aussies to know that they shouldn’t discount their lightbulb moments, no matter how wild they might seem. In fact, some of the most successful business ideas seem unbelievable at first. The most important thing for any aspiring business owner is self-belief.”

 

To see how Peking Duk is bringing the idea to life and to cast your vote on the Peking Duk escargot food truck business name and menu items, head to www.myob.com/peking-duk.

Share Article

Glenn Baker
Follow Me Written By

Glenn Baker

Glenn is a professional writer/editor with 50-plus years’ experience across radio, television and magazine publishing.

Other Articles

GreenLight Escrow
Previous

Plumber turns fintech entrepreneur; solves payment issues

Dave Moskovitz GEN NZ
Next

Entrepreneurs’ manifesto for levelling entrepreneurship

Next
Dave Moskovitz GEN NZ
August 23, 2023

Entrepreneurs’ manifesto for levelling entrepreneurship

Previous
August 23, 2023

Plumber turns fintech entrepreneur; solves payment issues

GreenLight Escrow

Subscribe to our newsletter

NZBusiness Digital Issue – March 2025

READ MORE

The Latest

From redundancy to resilience

May 16, 2025

Episode 16: Bryce Marsden on sustainable impact through education, youth and environment

May 15, 2025

The high cost of leadership neglect

May 14, 2025

Why making Auckland a Tech Hub makes sense

May 14, 2025

Is AI making us happier? Why some Kiwi leaders would trade coffee for Generative AI

May 13, 2025

Step back to move forward – how Kiwi business owners can unlock growth

May 12, 2025

Most Popular

NZBusiness Digital Issue – June 2024
Understanding AI
Navigating economic headwinds: Insights for SME owners
How much AI data is generated every 60 seconds? New report reveals global AI use
Nourishing success: Sam Bridgewater on his entrepreneurship journey with The Pure Food Co

Related Posts

Final speaker lineup announced for Ignite ‘25 Growth Summit

April 30, 2025

New data reveals why Kiwi SMEs are borrowing

April 28, 2025
Lilah McDonald WaterUs

Teenage social entrepreneur on a mission to install 100 drinking fountains

April 24, 2025

SME confidence climbs as economic outlook turns positive, survey

April 14, 2025
NZBusiness Magazine

New Zealand’s leading source for business news, training guides and opinion from small businesses to multi-national corporations.

© Pure 360 Limited.
All Rights Reserved.

Quick Links

  • Advertise with us
  • Magazine issues
  • About us
  • Contact us
  • Privacy policy
  • Sitemap

Categories

  • News
  • Entrepreneurship
  • Growth
  • Finance
  • Education & Development
  • Marketing
  • Technology
  • Sustainability

Follow Us

LinkedIn
Facebook
Instagram
YouTube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability