NZBusiness December 2009
November 17, 2009
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FEATURES: ♦Attract & Engage: Lessons on E-Commerce marketing |
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FEATURES: ♦Attract & Engage: Lessons on E-Commerce marketing |
Elena Szentivanyi explores why it’s so crucial to thoroughly research the availability and suitability of your trade mark as a precursor to anything else – and not limit the search to New Zealand if you want to take your brand overseas.
Internal theft/fraud is now classed as amongst the country’s fastest-growing crime-forms. Kevin Kevany looks at the latest tactics and technologies for deterring theft from businesses.
Like any marketing strategy – the role of online marketing is to bring in new customers and keep them coming back for more. Glenn Baker checks out the rules of engagement and retention.
Risk management is about running faster – not simply dodging potholes. Kevin Kevany reviews the latest thinking in business risk management.
Merit and experience alone is no longer enough to keep business managers at the top of their game. Academic credentials are now vital for ongoing competitiveness. Patricia Moore reports.
| FEATURES: ♦Attract & Engage: Lessons on E-Commerce marketing |
Elena Szentivanyi explores why it’s so crucial to thoroughly research the availability and suitability of your trade mark as a precursor to anything else – and not limit the search to New Zealand if you want to take your brand overseas.
Internal theft/fraud is now classed as amongst the country’s fastest-growing crime-forms. Kevin Kevany looks at the latest tactics and technologies for deterring theft from businesses.
Like any marketing strategy – the role of online marketing is to bring in new customers and keep them coming back for more. Glenn Baker checks out the rules of engagement and retention.
Risk management is about running faster – not simply dodging potholes. Kevin Kevany reviews the latest thinking in business risk management.
Merit and experience alone is no longer enough to keep business managers at the top of their game. Academic credentials are now vital for ongoing competitiveness. Patricia Moore reports.
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