NZBusiness December 2009
November 17, 2009
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FEATURES: ♦Attract & Engage: Lessons on E-Commerce marketing |
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FEATURES: ♦Attract & Engage: Lessons on E-Commerce marketing |
Elena Szentivanyi explores why it’s so crucial to thoroughly research the availability and suitability of your trade mark as a precursor to anything else – and not limit the search to New Zealand if you want to take your brand overseas.
Internal theft/fraud is now classed as amongst the country’s fastest-growing crime-forms. Kevin Kevany looks at the latest tactics and technologies for deterring theft from businesses.
Like any marketing strategy – the role of online marketing is to bring in new customers and keep them coming back for more. Glenn Baker checks out the rules of engagement and retention.
Risk management is about running faster – not simply dodging potholes. Kevin Kevany reviews the latest thinking in business risk management.
Merit and experience alone is no longer enough to keep business managers at the top of their game. Academic credentials are now vital for ongoing competitiveness. Patricia Moore reports.
How do you track down an accounting solution that meets the needs of your business? How do you find flexible, affordable software your business can grow with? Glenn Baker seeks answers from New Zealand’s leading solution providers.
Individuals or organisations that make life better for businesses could be in for an award.
THE POWER OF RE-INVENTION
Businesses must respond to tougher economic times by re-inventing themselves. St John Craner has plenty of evidence that it works.
HAILING SMALL BUSINESS’S BIGGEST BATTLERS
The David Awards honour the often gutsy and tenacious nature of Kiwi small business owners. We congratulate the 2009 winners.
THE BRIDGE TO BUSINESS GROWTH
Glidepath is the latest smart company to benefit from having an ICE Bridge management programme tailored to its exact needs.
WHO’S A BIG BOY NOW!
Online DVD rental business Fatso turns five in November, and from all accounts there is still plenty of growth going forward. Meet its founder Rob Berman.
NOT YOUR
YOU ARE YOUR BUSINESS
Fiona Hewitt highlights the marketing potential of the person fronting a business and has some helpful tips on how to develop a strong personal brand.
SNOW BUSINESS
Yvonne Carter goes to Wanaka to profile two businesses thriving in a seasonal industry.
THE POOR PERFORMANCE DISCIPLINARY DILEMMA
Employers are getting it wrong more than right when it comes to dealing with personal grievance claims, and one of the key reasons is failure to follow procedure.
STILL PLAYING THE BUSINESS GAME BLIND?
Change is a common theme of recession and that often means cutting staff and other costs to survive. But such tactics rarely produce the best long-term outcomes. A
Not investing in appropriate data security technology and procedures is as risky as failing to lock your business’s doors at night. Glenn Baker looks at the often ignored issues surrounding the securing of business data.
Focusing on the health and wellness of staff members puts any business in a much better position all round. Patricia Moore reports on the workplace wellness phenomenon and the benefits for business.
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