NZBusiness December 2009
November 17, 2009
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FEATURES: ♦Attract & Engage: Lessons on E-Commerce marketing |
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FEATURES: ♦Attract & Engage: Lessons on E-Commerce marketing |
Elena Szentivanyi explores why it’s so crucial to thoroughly research the availability and suitability of your trade mark as a precursor to anything else – and not limit the search to New Zealand if you want to take your brand overseas.
Internal theft/fraud is now classed as amongst the country’s fastest-growing crime-forms. Kevin Kevany looks at the latest tactics and technologies for deterring theft from businesses.
Like any marketing strategy – the role of online marketing is to bring in new customers and keep them coming back for more. Glenn Baker checks out the rules of engagement and retention.
Risk management is about running faster – not simply dodging potholes. Kevin Kevany reviews the latest thinking in business risk management.
Merit and experience alone is no longer enough to keep business managers at the top of their game. Academic credentials are now vital for ongoing competitiveness. Patricia Moore reports.
Kevin Kevany reviews the playing field for business owners wanting to engage one of the new breed of law firms.
Mike Smart has worked for others for 25 years. During that time he has been retrenched once and two separate companies that he has worked for have gone into liquidation.
Stuart Franklin and his wife Kathryn used to live in West Yorkshire in the United Kingdom. Every day they’d commute an hour to work in opposite directions.
Mobile phones are one of our most personal devices. The number uniquely identifies us and they are with us almost 24/7. So it’s inevitable that marketers would look for ways to use mobiles to market to us. Cathy Parker looks at how this is happening and where the technology is heading.
The MBA, more market-savvy than ever, is not just the ultimate business qualification, it is the ticket to new perspectives. NZBusiness reviews the MBA marketplace, talks to graduates, and presents a Guide to programmes for 2010. By Glenn Baker.
What are the key factors to consider when buying or selling a business? And is this a good time to be in the market anyway? Kevin Kevany goes in search of the answers.
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