NZBusiness December 2009
November 17, 2009
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FEATURES: ♦Attract & Engage: Lessons on E-Commerce marketing |
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FEATURES: ♦Attract & Engage: Lessons on E-Commerce marketing |
Elena Szentivanyi explores why it’s so crucial to thoroughly research the availability and suitability of your trade mark as a precursor to anything else – and not limit the search to New Zealand if you want to take your brand overseas.
Internal theft/fraud is now classed as amongst the country’s fastest-growing crime-forms. Kevin Kevany looks at the latest tactics and technologies for deterring theft from businesses.
Like any marketing strategy – the role of online marketing is to bring in new customers and keep them coming back for more. Glenn Baker checks out the rules of engagement and retention.
Risk management is about running faster – not simply dodging potholes. Kevin Kevany reviews the latest thinking in business risk management.
Merit and experience alone is no longer enough to keep business managers at the top of their game. Academic credentials are now vital for ongoing competitiveness. Patricia Moore reports.
Business computing has moved to ‘the cloud’ with small businesses now able to access data storage and backup facilities, accounting and payroll services, banking and even customer contact and sales force applications online. How does it all work and what are the benefits? Vikki Bland reports
For business owners who put in the effort to enter business awards around the country the benefits far outweigh any initial perceived minuses. Glenn Baker reports.
FEATURES:
LOCATION, LOCATION… BRANDING
Debbie and Damian Curtain have a vision to establish 20 carwash/café franchise businesses around New Zealand. They’re already well on the way to achieving that dream. By Glenn Baker.
WHY DO PEOPLE SAY ‘YES’?
The ability to influence or persuade others is a greatly under-rated competency in business. Rob McKay explains Cialdini’s six constructs of influencing.
COVER STORY: BREAKING FREE:
HOW TO QUIT YOUR
Develop a leadership culture within your business and it will have a much better chance of getting through the economic downturn. Ian A Williams has more.
Looking to change accountants, or about to start-up a business? This special report should help you to separate the good accountants from the great. By Patricia Moore.
A look at the current debt management/credit control scenario faced by business owners. How bad is it? What can you do about it? And what are the basic fundamentals of credit control to help you through the recession? By Kevin Kevany.
Upcoming event
Thursday 30 July 2026 | 7:00am – 9:00pm
📍 Covert Theatre, 51 Mackelvie Street, Grey Lynn, Auckland
Everyone talks about the importance of business strategy, but what does it actually mean in practice? Strategy trainer Ryan Sproull cuts through the jargon to give SME owners a clear, practical framework for thinking strategically about their business.
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