NZ Business August 2022

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Why the world’s buying our technology

Tech exports now make up New Zealand’s second biggest export sector. Graeme Muller highlights a remarkable success story. Covid’s long tail continues to wreak havoc on the tourism sector, while

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A new way to use the Internet

Now is the time to start learning about Web3. Richard Conway explains what it means for you and your business. One thing that is hugely important to me as a

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Catch and keep: The power of retention

Mat Wylie explains how instilling a culture of customer retention and great experiences both empowers your team and boosts profits. There are few things more powerful to your business than

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The best content strategies start with trust

Rachel Klaver explains how to create a successful trust-building content strategy by looking after the five main stages in a customer journey. As a marketing strategist and trainer for small

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Avoiding insolvency

Peri Finnigan reveals the warning signs, the fundamentals of business liquidity and cashflow management, and what happens when a company ultimately fails.

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Spotting the signs of stressed staff

Lauren Parsons shares her nine signs for recognising when things aren’t going well for your employees’ mental state. As a leader it’s vital you stay aware of how your staff are doing and know the signs to look for that could indicate mental distress. In 2021, researchers at AUT found that burnout had tripled – from one in nine Kiwis in early 2020, to just one in three. Depression is also on the rise, with one in four New Zealanders now experiencing a mental health challenge. So, it’s clear that you’ll highly likely have staff within your team who are struggling at times. Putting your head in the sand and ignoring this only exacerbates the challenge. Withdrawal, sadness, anger and

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Marketing in the new frontier

YEN is a young Christchurch gin distiller utilising NFTs to market its product internationally. It’s a disruptive strategy and it’s already succeeding beyond initial expectations. By editor Glenn Baker. In 2020 3D-artist and creative director Blue Hamel, recently returned from New York, along with gin bar co-owner and mixologist Luke Dawkins hatched the idea of producing not just a new gin brand, but also a uniquely millennial/Gen Z-oriented consumer experience based around the emerging NFT digital asset class. Despite many people still playing catch-up on the potential of cryptocurrency, NFTs (non-fungible tokens) have already made a mark on the world. Stored (or ‘minted’) in a crypto digital wallet, these tokens exist permanently, each with its own unique digital serial number.

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Q&A: How the Internet saved business

InternetNZ’s interim CEO Andrew Cushen sheds some light on business Internet usage, domain name trends and emerging Internet-enabled technologies. NZB: From your recent discussions with the business community, what are the main concerns they have around Internet usage in 2022? ANDREW: Lockdown and Covid-19 have changed a lot of expectations. Two particular trends show through in the conversation. Firstly, that it is leading to a new wave of digitisation in business. We’ve seen an increase in domain name registrations as more organisations look to establish or revitalise their online presence. As a result of that, there are now more than 740,000 .nz domain names registered. This growth during lockdown is similar to many other countries, as businesses looked to retain

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Time to press reset

Sébastien Michel and business partner Carole Zink are busy ramping up their tourism business. They’re also finding things are now very different to pre-Covid times. Imagine you own an inbound travel business turning over $4.5 million in sales per annum, when suddenly New Zealand’s borders are slammed shut overnight on you, indefinitely. Such was the nightmare faced by Auckland-based Sébastien Michel and business partner Carole Zink on March 19, 2020. Covid had terminated Frogs-in-NZ, the business they had grown out of a travel blog Sébastien created in 2001. To appreciate the gravity of the situation they found themselves in, you first need to examine why the now renamed Frogs was travelling so successfully before the Covid catastrophe. The journey to

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Driven on instinct

With care and creativity Cathy Pope has carved out a successful business career. Now the talented jewellery designer is looking to grow her brand even further. Cathy Pope admits she accidentally fell into jewellery design. Advertising and media had been her first fields of expertise, both in London and New Zealand, followed by costume design in film and television. But her creative genes leaned towards jewellery design after being gifted some gemstones from a sewing client. “That was almost ten years ago,” she remembers. “I started making and wearing my inaugural chunky choker necklace designs and enough people seemed to like my strong, simple aesthetic styles. Orders from friends came thick and fast.” And just like that, Cathy Pope, the