NZBusiness July 2018

Etta Images - Stay Well (74)

The fervent pharmacist

Christchurch pharmacist Mark Webster has been pioneering a more integrative medicine business model since 2001. His passion and hard work has now been recognised.

Genopay

Shaun Quincey: Genopay

Genopay founder and CEO Shaun Quincey is ticking off another goal with his unique solution that makes paying for goods and services affordable.

Logan Wedgwood (2)

Why bother with a target customer?

Logan Wedgwood explains why your target customer should sit at the centre of all your business decisions, and right throughout the value chain. It’s my belief that there are some

Confessions of a sole trader

Being a sole trader is a bit like being an ‘Ed Sheeran style’ one-man-band. Rotorua’s Michael Burton explains why his business style has been so successful.

Glenn 1 Article image

NZBusiness Magazine July Issue – OUT NOW

Nothing traditional here Over the years this publication has covered a wide range of businesses and sectors on its printed pages and digital platforms, but as far as I can

Mark Lovey play

Part Six – Product Launch

A ten-part series exclusive to NZBusiness in which successful serial entrepreneur Mark Loveys provides a succinct ‘how to’ guide for would-be entrepreneurs – to help take your idea to the world.

Etta Images - Stay Well (74)

The fervent pharmacist

Christchurch pharmacist Mark Webster has been pioneering a more integrative medicine business model since 2001. His passion and hard work has now been recognised.

Genopay

Shaun Quincey: Genopay

Genopay founder and CEO Shaun Quincey is ticking off another goal with his unique solution that makes paying for goods and services affordable.

Logan Wedgwood (2)

Why bother with a target customer?

Logan Wedgwood explains why your target customer should sit at the centre of all your business decisions, and right throughout the value chain. It’s my belief that there are some vital misunderstandings surrounding what a target market customer is, why you need one, and what having one then means for the decisions you make as a business person. Too often, we see too much of that good old Kiwi attitude; “what do we need this soft stuff for? We’ll sell to whoever we can!” Your target customer is not just a marketing ‘nice to have’; they should be at the core of every business decision you make. It’s not just about what font you use for your tagline, or what

Confessions of a sole trader

Being a sole trader is a bit like being an ‘Ed Sheeran style’ one-man-band. Rotorua’s Michael Burton explains why his business style has been so successful.

Glenn 1 Article image

NZBusiness Magazine July Issue – OUT NOW

Nothing traditional here Over the years this publication has covered a wide range of businesses and sectors on its printed pages and digital platforms, but as far as I can recall we’ve not covered a pharmacy business prior to this month’s cover story. It may seem a slightly unusual choice but the attraction with Mark Webster’s Stay Well Pharmacy in Christchurch is the community-focused story behind the business and the naturopathic approach to the business by Mark.  Even in these enlightened times naturopathic pharmacists are extremely rare.  We’ve always been about telling the real stories behind businesses and showcasing those businesses that choose to go beyond the traditional way of doing things. There is a lot that’s real, and very

Mark Lovey play

Part Six – Product Launch

A ten-part series exclusive to NZBusiness in which successful serial entrepreneur Mark Loveys provides a succinct ‘how to’ guide for would-be entrepreneurs – to help take your idea to the world.