NZBusiness May 2021

Robert Tighe explains the spotlight versus mirror approach to storytelling and what it can do for business. If you’ve ever asked yourself, “How do I stand out from the crowd?”, “How do I cut through all the noise and attract customers who want to buy my product or service?”, or “How do I build a personal or business brand?” – telling better stories is the answer. Storytelling for business isn’t about telling stories for the sake of it. You need to tell stories that explain where you’ve come from and what inspired you to follow the path you’re on. You need to tell stories that connect with your customers. You need to use the spotlight and mirror approach.   The

Logan Wedgwood explains how to create the best chance of hiring the right person for your sales role. Have you ever experienced a bad hire? A person who doesn’t fit your culture or reach the performance standards you expected? This happens time and again, especially with salespeople and often it is not the new hire’s fault. More often than not, the business is at fault due to a poor interviewing or poor onboarding process. There is always a chance that any good business can get a bad hire, even with good checks and balances in place. However you want to create the best chance of hiring well.   Core purpose fit The starting point of any interview should include talking

Mat Wylie delivers a winning formula for creating high performing teams who provide increasingly exceptional customer experience. We all know how high performing teams help a business succeed. Yet for some reason, we often focus our efforts on those who are struggling. But what would happen to your customer experience if you focused on building up your high performers instead of just trying to fix those who aren’t up to scratch? A dental practice is currently in the early stages of using our customer feedback platform. Most businesses start off getting a mix of good and some not-so-good feedback – but this team has blown us away. Nearly every piece of customer feedback has been good – and many of

Jo Douglas explains how to avoid the pitfalls of recruiting. When recruiting for a role, you want the right person for the job. In doing so, you are likely to go through several interviews, various investigations including a Google search, a reference check, testing for competence and psychological testing.   There are many employers who in their enthusiasm to hire will skip the reference check. It can be a real mistake to skip the final step of reference checking – it’s important that reference checking is done well and privacy interests are recognized throughout this process. A reference check is not a foolproof way to establish if someone is suitable for your organization. It should form just one part of your