NZBusiness September 2019

Chia Sisters July 2019 - 152 (2)

Sisters in sync

For Chloe and Florence Van Dyke pouring their personal philosophies and passions into their drinks company, has proven both motivational and pivotal to its success.

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Creativity: It’s logical really

Gary Cross continues his two-part series on branding – this month looking at the logical process, aka creative brief, behind ad campaigns that bring brands to life. Last issue, I

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Mastering the MBA

​The MBA has long been the pinnacle of academic achievement for business professionals. Today it is increasingly weighted towards experiential learning, leadership development and mind expansion.  Sit down with a

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FROM THE EDITOR

Buy SEPTEMBER issue here It’s pink and powered by inspiration September’s NZBusiness kicks off with a fascinating story on Nelson siblings Chloe and Florence Van Dyke – pouring their personal

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The sisters who’re doing it

Over the years there have been a number of sisters perform well in New Zealand’s business environment. One of the most high-profile teams was Sarah Gibbs and Catherine de Groot,

Chia Sisters July 2019 - 152 (2)

Sisters in sync

For Chloe and Florence Van Dyke pouring their personal philosophies and passions into their drinks company, has proven both motivational and pivotal to its success.

nzb art brand

Creativity: It’s logical really

Gary Cross continues his two-part series on branding – this month looking at the logical process, aka creative brief, behind ad campaigns that bring brands to life. Last issue, I talked about how your brand is more than just a logo. It’s what people think of or perceive when they see or hear your brand name. One of the ways you build that perception is through advertising. There are others, of course, such as your brand’s values, the kind of people you hire, and how you behave as a corporate citizen. Entire books can and have been written about this sort of thing, so for the purpose of this article, we’ll just stick to advertising. Advertising is the fun part

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Mastering the MBA

​The MBA has long been the pinnacle of academic achievement for business professionals. Today it is increasingly weighted towards experiential learning, leadership development and mind expansion.  Sit down with a new MBA graduate for an hour, as NZBusiness did, and you’ll quickly appreciate the profound impact that the ‘Master of Business Administration’ can have on people’s lives and careers. Disregard its somewhat archaic title and the fact that it’s been around since 1908 (when Harvard established the first programme based on Frederick Winslow Taylor’s scientific management), today the MBA still represents the ultimate business qualification for people aiming for the highest echelons of business and personal achievement.  As Ken Lee, director, MBA and Professional Masters at AUT explains, people considering

nzb banner new issue

FROM THE EDITOR

Buy SEPTEMBER issue here It’s pink and powered by inspiration September’s NZBusiness kicks off with a fascinating story on Nelson siblings Chloe and Florence Van Dyke – pouring their personal philosophies and passions into Chia Sisters, their natural health drinks company. And if it’s more motivational reading you’re after, there’s another big dose in our MBA Feature for 2020. Brought to you with the support of AUT, Massey University and the University of Canterbury, it explains why today’s MBAs are increasingly weighted towards experiential learning, leadership development and mind expansion. Also this month Gary Cross continues his series on branding – looking at the process behind ad campaigns that bring brands to life. Plus, meet the brother and sister team behind the

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The sisters who’re doing it

Over the years there have been a number of sisters perform well in New Zealand’s business environment. One of the most high-profile teams was Sarah Gibbs and Catherine de Groot, who together built up the Trilogy brand of natural skin care before selling the company in 2010.  In May this year NZBusiness ran a story on Waikato sisters Paula and Amy Sutton and their successful artwork business AMPA Designs. But without doubt, one of the strongest business partnerships involving sisters in recent times is Chloe and Florence Van Dyke – our cover story this month, and an inspiration to sibling business owners everywhere.  Chloe and Florence are close, that’s obvious. They know and understand each other’s strengths and weaknesses and

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Looking after your IP in employment relationships

Jo Douglas walks you through the process of protecting your intellectual property and confidential information by including a restraint of trade as part of your employment process. Many businesses spend a lot of time and effort nurturing client and supplier relationships. You might have developed systems and processes that help your business be more productive or to give it a competitive edge. Taking care of that investment is important.  Some, but not all, employees will have access to this commercial information in order to perform their roles. Those that do perform those roles, for example those in sales or management positions, are in a position of trust with your information and systems.     That is fine and essential while